Product Marketing Lead

About Taktile

Taktile is the agentic decision platform for financial services that delivers superior outcomes and reduced operational costs without compromising on compliance. We unlock fastest time to value in the industry by combining AI agents and humans in the loop and equipping them with proprietary business logic, data and external integrations. By balancing the speed of AI with the strategic focused judgement of humans, Taktile enables institutions to scale high-stakes decisions across onboarding, credit, and AML while staying in control. Already powering millions of decisions every day , Taktile helps banks, fintechs, and insurers move from vision to value in weeks , with customers including Mercury, Zilch, Kueski, and Allianz .

The Role

We\'re looking for a hands-on Senior Product Marketing Manager to join our marketing team and drive product positioning, sales enablement, and go-to-market execution for Taktile\'s AI-native decisioning platform. The ultimate outcome of this role is to drive pipeline and revenue growth by ensuring our products are clearly positioned, well launched, and effectively adopted by the market. This is a senior individual contributor role reporting directly to our Head of Marketing. You\'ll be our bridge between product innovation and market success, working closely with customers, sales, and product teams to ensure our solutions resonate in the market.

What You\'ll Do

• Drive Pipeline & Go-To-Market Execution
• Drive and orchestrate integrated marketing campaigns to build a healthy pipeline
• Create compelling one-pagers, solution briefs, and product pages on our website
• Support broader demand generation programs, including digital marketing, field initiatives & events/webinars

• Drive Customer-Centric Messaging
• Define and maintain a consistent, clearly differentiated (audience-specific) messaging framework for our platform
• Translate technical features into clear value propositions and shape positioning that differentiates us from competitors
• Synthesize customer insights by analyzing sales calls and buyer conversations to inform the broader strategy

• Enable Sales Success
• Develop high-impact social proof, incl. customer case studies and impact stories
• Equip Sales/BD with persona-based tools (pitch decks, playbooks, and assets) designed to improve deal velocity

• Shape Market Strategy
• Manage analyst relations (e.g., Gartner, Forrester)
• Gather competitive intelligence and maintain battlecards

What you\'ll need

• 5+ years in B2B product marketing
• Proven ability to translate complex technical products into business value
• Exceptional writing skills with ability to simplify complex concepts
• Track record of driving measurable revenue impact through marketing initiatives
• Experience with complex (enterprise) sales in B2B SaaS/ AI solutions
• Strong analytical mindset with focus on data-driven decision making
• Excellent project management and stakeholder collaboration
• Programs: GSuite, Notion, Miro, Figma a plus, eager to work with AI tools

Nice to have

• Good understanding of AI/ML concepts
• Experience in financial services decisioning (e.g., fraud prevention, or credit underwriting)
• Background in both startups and scale-ups