Product Marketing Lead

Stellenbeschreibung:

About Matter Labs

At Matter Labs, we believe freedom drives progress and prosperity. Our mission is to advance freedom for all — through mass adoption of crypto. We’re building ZKsync, a verifiable blockchain network secured by zero‑knowledge proofs, backed by over $250 million in funding from some of the world’s smartest investors.

About the Role

We are a Product Marketing Lead – Institutional & Enterprise who will define how ZKsync’s technology is positioned, understood, and adopted by banks, fintechs, asset managers, corporates, and regulated market participants. You will build the narratives, GTM strategies, and industry‑focused product marketing programs that help traditional finance and enterprise stakeholders understand the value, feasibility, and business impact of zero‑knowledge technology.

What You’ll Do

Positioning & Messaging

Build tailored narratives that communicate ZKsync’s value for enterprise and institutional use cases—including tokenization, settlements, compliance tooling, privacy solutions, and scalable infrastructure deployment.
Translate technical product capabilities into business outcomes meaningful to regulated financial institutions and large enterprises.

GTM & Launch Strategy

Own GTM and launch planning for enterprise‑focused products, integrations, and features.
Partner with product, BD, compliance, and engineering teams to bring institutional solutions to market clearly, responsibly, and competitively.

Market Intelligence

Conduct deep market research on the institutional blockchain landscape—tokenization trends, L2 adoption, regulatory movement, competing architectures, and enterprise needs.
Map buyer personas, decision‑making processes, procurement barriers, and pain points in TradFi and enterprise environments.

Content & Enablement

Create high‑quality materials for enterprise audiences:

executive briefs
solution one‑pagers
pitch decks
institutional case studies
whitepapers and product overviews
market analyses for BD and ecosystem partners

Build frameworks and messaging that support sales, partnership teams, and enterprise solution engineers.

Stakeholder Engagement

Work closely with financial institutions, enterprise prospects, and ecosystem partners to design messaging that resonates with non‑crypto‑native stakeholders.
Support participation in industry events, regulatory discussions, and enterprise‑focused activations.

Measurement & Optimization

Define KPIs for institutional adoption and campaign performance.
Use analytics and feedback loops to refine messaging and prioritize product‑market fit for enterprise and TradFi segments.

What We’re Looking For

5+ years in product marketing, enterprise marketing, or solution marketing, ideally within fintech, blockchain infrastructure, enterprise SaaS, or financial technology.
Strong understanding of financial institutions, enterprise buyer behavior, and multi‑stakeholder product adoption cycles.
Ability to articulate sophisticated technical concepts to non‑technical executives and regulated industry audiences.
Experience collaborating with product, sales, BD, and engineering teams in complex environments.
Proven ability to craft compelling narratives for high‑stakes audiences (C‑suite, regulators, enterprise product teams).

Nice to Have

Experience marketing to banks, payment providers, exchanges, custodians, asset managers, or financial market infrastructure players.
Understanding of zero‑knowledge proofs, rollups, tokenization, or blockchain scalability.
Prior work launching B2B or enterprise‑grade blockchain products.
Experience in global markets or regulated jurisdictions.

Work Model & Pay

Remote‑first: work wherever you’re most effective; optional travel to team or industry events. Ideally East Coast or European time zone.
Freedom & ownership culture: no time tracking, minimum bureaucracy—only results matter.