Product Marketing Manager HYROX Experience (dwm)

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017 HYROX has evolved into a worldwide fitness movement with events across five continents attracting tens of thousands of athletes every season.

We are looking for a Product Marketing Manager (d / w / m) - HYROX Experience to take ownership of our premium verticals: Championships & Travel Experiences. In this role you act as the strategic hub connecting our global brand vision with specific product executions. You are not just executing tasks; you are the Product Owner for the marketing lifecycle of our most prestigious events.

YOUR KEY RESPONSIBILITIES

Strategy & Go-to-Market

• Lead the marketing strategy for HYROX Championships and the Travel / Cruises vertical. You define who we target, how we talk to them and where we reach them.
• Develop Go-to-Market plans for new experience products ensuring a seamless journey from launch to the event itself.
• Manage the marketing budget for your products independently ensuring efficient allocation across channels.

Campaign Management & Content

• Orchestrate integrated campaigns (Social CRM Performance) by briefing and managing internal specialists and external partners. You ensure the right message hits the right channel at the right time.
• Oversee social media & content strategy for your products. Instead of just posting you define the editorial plan and ensure consistent storytelling.
• Coordinate the creation of assets working closely with the Brand & Design team to ensure all materials meet global CI guidelines.

Partnerships & Experiences

• Act as the central point of contact for brand partners and influencers related to your products managing sponsorship activations and exclusive influencer events.
• Manage Media & Partner Accreditation on-site ensuring a premium experience for our VIP guests and press partners.
• Collaborate with Operations Ticketing and Merchandising to ensure the customer experience on-site matches the marketing promise.

Analysis & Growth

• Define and track KPIs (e.g. ticket sales, CPA, engagement) and report results to the Global Senior Product Marketing Manager.
• Utilize CRM and data insights to segment audiences effectively and increase customer retention for our travel products.

YOUR PROFILE

• 36 years of experience in Marketing ideally with a background in Sports Tourism or Event Marketing.
• Strong Project Management DNA: You are organized, structured and familiar with tools like Asana. You know how to lead interdisciplinary teams without direct disciplinary power.
• Strategic & Operational Mix: You can write a strategic plan but you are also willing to roll up your sleeves on-site at a Championship race.
• Understanding of the Marketing Mix: You don't need to be an expert in every channel (SEO, PR, Social) but you must understand how they work together to steer specialists effectively.
• Communication Skills: Fluent in English; you are a clear communicator who can negotiate with stakeholders and partners.
• Willingness to travel (approx. 20-30%) to support our major Championship events globally.

WHAT WE OFFER

• The opportunity to take on responsibility in a fast-growing international company with a strong sports DNA.
• Flat hierarchies, quick decision-making processes and plenty of room for your ideas.
• A motivated international team with a genuine passion for sports and events.
• A healthy work-life balance thanks to flexible trust-based working hours.
• A modern office in a top location right in Hamburg Altona with excellent transport connections.
• 28 vacation days to recharge and reset.
• A Wellpass membership and discounted lunch options in-house.
• Your Deutschlandticket is fully covered by us.
• Employee discounts in our HYROX stores.

INTERESTED

Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.