Product Marketing Manager

Vibe with us

Vibe with us - more than 700 colleagues across Europe are looking forward to meet you! We are one of the leading mobility service providers in Europe and enable our customers in over 40 countries to refuel, charge their e-vehicles, process tolls and use other innovative & digital solutions for fleet management. UTA Edenred was founded in 1963 and is now part of Edenred SE. In short: We simplify mobility.

EDENRED

EDENRED designs and markets its range of programs and services along three families of solutions:
Employee Benefits (63% of revenue; +19.5% organic growth p.a.): solutions for companies to offer their employees benefits in food, childcare, transportation, healthcare, human services
Mobility solutions (25% of revenue; +16.2% organic growth p.a.): easy-to-use solutions to cover all of a company’s needs for Fleet & Mobility Solutions, especially optimizing the costs incurred by vehicle fleets (fuel cards, toll and maintenance solutions)
Complementary solutions (12%; +10.6% organic growth p.a.): offering payment systems using virtual card technologyListed on the NYSE Euronext Paris stock exchange since July 2010 and included in major indices (CAC 40, CAC40 ESG, CAC Large 60, Euronext 100, Euronext Teach Leaders, FTSE4Good and MSCI Europe), Edenred operates in 45 countries, with 830,000 clients, 2 million partner merchants and 50 million employees. Business volume amounts to ca. €41 billion, revenue to €2.5 billion and operating profit to €1,094 million.
Following the acquisition of several companies across Europe since 2015 (UTA based in Germany with activities across Europe, LCCC in France, TRFC in UK, EBV in Lithuania, Spirii in Denmark), Edenred Mobility EMEA became a leading fintech in the mobility industry in Europe through its fuel, EV-charging, toll, parking, maintenance and other mobility solutions for companies and employees.
In Europe, a market with huge potential, Edenred Mobility EMEA activity has succeeded historically through business excellence in sales, marketing, M&A, FinTech and is convinced innovations around digital payment, sustainable solutions (with a strong focus on electric vehicles), data powered services and new driving technologies will be the key engine of its ambitious growth targets for the coming 5 years.
Edenred Mobility EMEA is conducting a Transformation Program (‘Summit’) with a dedicated team of 100 product, tech, change, project management and migration people in charge of renewing our products and tech platforms across European countries.

POSITION KEY RESPONSIBILITIES

As part of Summit project, the Product Marketing Manager designs and implements comprehensive product strategy and go to market tactics to drive features implementation and adoption across EMEA countries business units and customers.

• Design product vision (3-5 years) and long-term product roadmap (12 months) for the Edenred mobility product (ex. fuel, toll, EV) and dedicated applications (Fleet Manager web platform, Driver mobile app) in PMM scope
• Cooperate closely with Lead Product Manager and his/her team execute product strategy within short term product roadmap (3 to 6 months)
• Conduct market research and competitive analysis to identify trends, competitive threats, and emerging opportunities
• Per country, customer segment, product and application define value proposition and attached applications functional scope
• Achieve deep customers & users problems understanding through research, interviews, surveys in cooperations with product, sales and customer excellence teams
• Design & execute go to market tactic for feature/application launches, including coordinating with sales and marketing teams to ensure its success
• Lead Product Training Manager to deliver product marketing materials, including product documentation, training materials, webinar, needed to execute go to market
• Monitor and analyze features/application performance metrics, adjusting strategies as needed to achieve business objectives
• Develop and maintain strong relationships with key stakeholders customers, partners, and internal teams.

SCOPE OF THE POSITION

Position in Org Chart: Product Marketing Management / Product Tribe
Reporting: direct reporting to the Summit Program Head of Product Marketing

KEY STAKEHOLDERS

The Tribe Product Marketing Manager will interact with:
Internal program stakeholders (departments within the entity or withing the Group):
Summit Program Senior Management
Lead Product Managers & Lead Product Owners
Lead Product Designer & User Researcher
Marketing
Sales
Customer Excellence
External stakeholders
Customers (Fleets Managers) and their employees (Drivers)
Partners (Network Managers)

REQUIRED SKILLS & PROFILE

• >3 years in PMM position or similar (experienced in tech scale up and/or strategy consulting firm is a plus)
• Product strategy, market research methodologies, digital marketing strategies, product lifecycle management.
• Education: Master or bachelor’s degree in business administration, Industrial Engineering or Information Technology
• Demonstrating:Strong analytical skills with the ability to interpret data and support data-driven recommendation in front of Senior managers
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proven experience in product strategy, product marketing and strategic planning.
• Familiarity with tech product lifecycle management tools and methodologies.
• Knowledge of market research techniques and competitive analysis.
• Languages required: excellent English, German and/or Italian is a plus
• Located in France, Germany or Romania

BENEFITS

• 30 vacation days plus 3 additional days off (carneval tuesday, 24.12 & 31.12.)
• Flexible working hours: The perfect work-life balance is a key priority for us. Whether working from home or on site in a team, flexibility is very important to us
• As part of the Edenred Group, we are delighted to credit your Edenred Ticket Plus City Card with €50 per month
• Company pension scheme with €50 a month
• We reimburse the costs of your commute to work every month. If you travel by car, you will receive €0.30 (gross for net) per kilometer for the one-way trip. If you travel by public transport, you will be reimbursed for your ticket
• Onsite Canteen
• Regular in-house massage days
• Corporate Benefits: a platform on which well-known providers can offer their products & services at discount conditions.
• During the summer months (June - August), the mobile ice cream parlor Daddy Cool provides us with ice cream. The best thing about it? The ice cream is free for you!
• Free language courses: English, German, French, Spanish, Italian, Portuguese

OTHER DETAILS

Location: Issy-les-Moulineaux (France)or Kleinostheim (Germany) or Bucharest (Romania) with office remote policy possible
Quarterly short time travels to Germany or Romania to attend PI Planning