Program Manager, Global Marketing Digital Transformation

Resmed München

Stellenbeschreibung:

Program Manager, Global Marketing Digital Transformation

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Resmed’s Global Marketing team is seeking a Program Manager, Digital Transformation to join the Global PMO. At Resmed, we pioneer solutions that help millions of people living with sleep apnea, COPD, and other chronic conditions lead healthier, higher-quality lives. Beyond technology, we’re committed to advancing the understanding of sleep health — raising awareness, driving education, and empowering people and healthcare systems to prioritize better rest as a foundation for well-being. In this strategic role, you will oversee high-priority, enterprise-level marketing, data and MarTech initiatives that are critical to the success of our business. Specifically, you will lead a multi‑workstream digital marketing transformation (spanning our Customer Data Platform (CDP), Digital Experience Platform (DXP), website content overhaul and migration, advertising platform optimization, and Marketing Automation Platform (MAP) consolidation), ensuring all runs smoothly and aligns with broader marketing and business objectives. As a key point of contact for major enterprise planning programs, you’ll play an instrumental role in driving visibility, ensuring progress, and maintaining alignment across cross‑functional teams in Marketing and IT and in partnership with project managers on both sides. You’ll be responsible for managing a complex, multi-track program with a focus on large-scale, high-visibility initiatives. This program contributes directly to strategic goals and requires a hands‑on approach to leadership, prioritization, and coordination to ensure seamless execution. Your role will include not only keeping the flow of work moving but also acting as the primary liaison for the program tied to our enterprise annual planning. Your ability to communicate effectively and keep stakeholders informed and engaged will be essential.

Responsibilities

Shape the digital marketing transformation roadmap, organize initiatives, and oversee progress across sub‑projects. Ensure goals and scope are clearly defined and aligned so every initiative contributes to broader business objectives.
Lead the end‑to‑end program for CDP, DXP, website content overhaul, ad platform optimization, and MAP consolidation, including platform selection or optimization, sequencing of work, cutover planning, and stabilization.
Develop and manage workflows for complex, multi-track engagements—prioritizing what matters most and ensuring alignment with business outcomes.
Mentor and support Project Managers, guiding best practices in planning, execution, and risk management.
Act as the primary liaison between leadership and project teams, ensuring visibility into progress, risks, and resource needs.
Implement scalable processes that improve team efficiency, cross‑functional collaboration, and project outcomes. Proactively identify risks, dependencies, and bottlenecks—developing and driving mitigation strategies.
Champion Agile and iterative processes, fostering a culture of adaptability and continuous improvement. Facilitate program‑level ceremonies and cross‑team planning.
Maintain clear and up‑to‑date documentation and task tracking to support program oversight and execution. Track and report on key performance metrics and program health to support data‑driven decision‑making.
Lead regular meetings to gather and communicate status, plan changes, risks, and issues across the program. Facilitate workshops, ceremonies, or activities needed to gather insights and lead strategically at the program level.
Oversee vendor and partner management, including SOWs, deliverables, and performance against outcomes.

Qualifications and Experience

10+ years of experience managing programs and large‑scale projects
Proven experience leading and mentoring Project Managers, establishing ways of working
Strong backgrounds in marketing program management, including digital marketing and MarTech transformation
Enterprise website content overhaul experience at scale, including content inventory and audit, information architecture, migration planning and execution, localization, and decommissioning of legacy sites.
Excellent leadership, communication, and stakeholder management skills; confident interfacing with leadership and cross‑functional teams
Strong, fluent English skills
Deep knowledge of project and program management processes and methodologies
Skilled at managing competing priorities across multiple projects and teams in a dynamic, fast‑paced environment with complex dependency and release planning
Exceptional problem‑solving skills with a proactive approach to risk and issue resolution
Experience driving scalable processes and improving operational efficiency within large, matrixed organizations
Working knowledge of modern MarTech and data ecosystems. Examples may include CDPs (Hightouch, Salesforce Data Cloud, Tealium), DXPs and CMS (Adobe Experience Manager, Contentful, Optimizely), MAPs (Marketo, HubSpot, Salesforce Marketing Cloud), consent and tag management, analytics and experimentation, and paid media platforms.

Additional Information

All employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.
Competitive benefits
Working from home flexibility
Access to a referral bonus and to ResMed's preferred shareholding programme
Internal career opportunity - joining an international fast‑pace and massively growing company

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!