Regional Key Account Manager

The role is responsible for managing and developing key retail and foodservice/HoReCa accounts within the assigned region. The position focuses on driving sales growth, strengthening customer relationships, expanding product portfolios, and executing strategic account plans in alignment with overall business objectives.

About the Company

Our client is an international FMCG company with a strong portfolio of well-established brands and is undergoing a strategic growth phase in the European market. The organization focuses on innovation, digitalization, sustainable development, and strengthening its market presence through strategic partnerships and customer‑centric approaches.

Key Responsibilities

• Manage and support assigned food retail and foodservice/HoReCa customers
• Develop and implement regional key account strategies and translate them into actionable customer development plans
• Drive sales growth, profitability, and portfolio expansion within key accounts
• Build and maintain strong relationships with relevant stakeholders at customer organizations
• Conduct regular business reviews and ensure alignment with strategic objectives
• Identify new business opportunities and acquire new customers to build long‑term partnerships
• Analyze customer needs, market trends, and competitive landscape
• Collaborate closely with internal teams (e.g. marketing, supply chain)
• Develop and execute customer‑specific activation and marketing campaigns
• Monitor KPIs, track performance, and provide accurate forecasts
• Ensure structured reporting and continuous performance improvement

Qualifications

Education:

• Degree in Business Administration, Sales, Marketing, or a related field (or equivalent commercial training)

Experience:

• Minimum 2 years of experience in Key Account Management or similar sales roles
• Experience in FMCG, retail, and/or foodservice/HoReCa is preferred

Skills and Competencies

Technical & Functional Skills:

• Strong understanding of FMCG market dynamics
• Experience in sales strategy development and execution
• Analytical mindset with ability to interpret market and customer data
• Proficiency in MS Office and CRM/ERP systems (e.g. SAP/BW is a plus)

Soft Skills:

• Strong communication and negotiation skills
• Results‑oriented and proactive approach
• Ability to work independently and in a structured manner
• High level of ownership and accountability
• Strong relationship‑building capability

Languages:

• Fluent German (mandatory)
• Good English skills (written and spoken)

Working Conditions

• Full‑time position with permanent contract
• Hybrid working model with flexible working hours
• Frequent travel required within the assigned region
• Company car (including private use), laptop, and mobile phone provided

What We Offer

• Competitive and performance‑based compensation
• Long‑term career development opportunities
• Modern and flexible working environment
• Flat hierarchies and open communication culture
• Strong team spirit and collaborative atmosphere
• Opportunity to work within an international FMCG environment