Regional Sales Representative - 26102SRDLi

Overview

Expatria Human Resources ( specializes in recruitments for international groups. Founded in Markaryd, Sweden in 1949, our client NIBE Group ( is an international group with over 19,000 employees and a presence in numerous countries. NIBE develops, manufactures, and sells energy-efficient solutions across three business areas: NIBE Climate Solutions, NIBE Element and NIBE Stoves. In 2024, the group reported sales of approximately SEK 40.5 billion. NIBE Industrier AB is listed on the Nasdaq Nordic Large Cap and the SIX Swiss Exchange. Contura, one of the leading premium brands within the NIBE Stoves division, is known for Scandinavian design and innovative, sustainable fireplaces and stoves. With ambitious growth targets in the DACH region, Contura is now looking to recruit a:

Responsibilities

Reporting to the Contura Sales Manager Germany, you will be responsible for all commercial activities in Baden-Württemberg/Bayern, Austria and Switzerland. Your main responsibilities are:

• Take full commercial responsibility for Contura in your region.
• Implement and develop the defined sales strategy.
• Strengthen dealer and distribution networks through regular field presence.
• Identify potential new dealers and train their sales teams.
• Ensure effective use of CRM tools, pipeline forecasting, and monthly reporting.
• Collaborate with HQ functions (Marketing, Product Management, Customer Service).
• Monitor market trends and competitor activities to support informed decision-making.
• Travel is to be expected (2-4d/w) in your geographical region.

Your profile

With a relevant commercial or technical higher education, you have solid experience in sales of technical products and concepts, preferably with technical/durable consumer products. You have a background in dealer/distributor networks, ideally in building materials, heating, or home/living sectors.

Entrepreneur at heart, you are passionate about selling technical products & concepts. You have achieved excellent results in the past on the development of turnover and profitability, and you are motivated by the challenge to continuously grow your activity. You are a good communicator creating strong relationships internally and with Key Customers and Partners.

Fluent German. You have a correct level of English to communicate with the MD based in Sweden and participate in internal training sessions.

As a person, you are charismatic, enthusiastic, pragmatic, proactive and dynamic, with strong communication and negotiation skills and an entrepreneurial mindset.

You are ideally living in the Baden-Württemberg/Bayern region, preferably south of Munich, (or ready to move there) with willingness to travel across your region.

This is a unique opportunity to join a fast-growing international company with a strong product portfolio and long-term vision. If you are passionate about driving commercial growth in a premium brand environment — this role is for you!

This recruitment is managed by Expatria Human Resources. Please send us your application. Reference 26102SRDLi .