Retail Marketing Manager (m/w/d) Vollzeit

Stellenbeschreibung:

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

About The Role

As Retail Marketing Manager, you will be responsible for driving local marketing excellence across the BYD dealer network in Germany. You will act as the key interface between BYD headquarters and dealer partners, ensuring that retail marketing activities are executed professionally, efficiently, and in line with brand standards. This role combines strategy, operations, and hands‑on execution, with a strong focus on dealer support, marketing performance, and scalable processes.

Key Responsibilities

Dealer Marketing Management
Support and guide dealers in planning and executing local marketing activities
Review and approve dealer marketing plans
Ensure alignment with BYD brand guidelines and marketing strategy
WKZ Budget Management
Manage and allocate dealer marketing budgets (WKZ)
Review and approve marketing measures and related costs
Oversee WKZ claim process and reimbursement
Ensure efficient and compliant use of marketing funds
Retail Marketing Process & Tools
Manage and further develop retail marketing processes (e.g. BGPC system)
Ensure smooth and transparent workflows between BYD and dealers
Train and onboard dealers on marketing tools and systems
Retail Activation & Events
Plan and support dealer events (e.g. openings, test drive events, roadshows)
Develop scalable retail marketing concepts (S/M/L packages)
Support national and local brand activations
Marketing Performance & Reporting
Track and evaluate marketing performance (leads, test drives, sales)
Analyze ROI of dealer marketing activities
Provide insights and recommendations to improve effectiveness
Dealer Onboarding & Retail Readiness
Support onboarding of new dealers
Assess retail readiness (showroom, marketing capability, customer journey)
Ensure consistent retail standards across the network

Your Profile

Degree in Marketing, Business Administration or similar
3–6+ years experience in Retail Marketing / Trade Marketing / Automotive / FMCG / Consumer Brand
Experience working with dealer networks or local partners is a strong plus
Strong understanding of local marketing, events, and campaign execution
Structured and process-oriented mindset
Hands‑on, proactive, and able to manage multiple stakeholders
Strong communication skills (internal + external)