Retail Senior Manager Pepe Jeans (DACH, Benelux, France, Eastern Europe, UK)

At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).

AWWG currently has over 3,500 points of sale, a presence in 86 countries globally, and a workforce of more than 4,500 employees of 79 nationalities. As a global retail platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintains its own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritize excellence, craftsmanship, differentiation, and quality.

The project!

As a Retail Senior Manager for Pepe Jeans you will lead the team of Area Managers from UK, Central, Eastern and Northern Europe, supervising and coordinating the teams in order to maintain and grow our Retail network and accelerate growth.

What will the role entail?

• Identification, evaluation, and securing of optimal locations in North, Central and Eastern Europe (GER, AT, CH, NL, UK, FR, PLN, HU, CR). Grow and nurture existing locations.
• Overseeing the Area managers for recruitment, training, and development of high-performing store teams with strong brand understanding and a focus on guest experience and conversion.
• Retail Operations: Development of scalable systems, processes, and KPIs for efficient, profitable, and sustainable store performance. Ensuring smooth day-to-day operations.
• Collaboration with Brand, Retail Product Merchandising, Retail Design, Visual Merchandising and Brand Marketing to translate our values into physical, warm, and authentic store environments.
• Scaling Retail as a Growth Driver: Development of a clear retail expansion playbook: rollout strategy, governance, standards, performance reporting, and continuous optimization

This position will be based in Germany. This position involves frequent travelling.

What you need to succeed

• At least 5 years of experience in a Management position, building or scaling retail for lifestyle, contemporary, or purpose-driven brands, ideally across multiple markets.
• C1-C2 level in German and English. French and/or Spanish will be greatly valued. Other languages are a plus.
• Knowledge of Excel and Microsoft Office. Provable experience in retail operations (KPIs, process development, performance management).
• Entrepreneurial mindset, strategic thinking, and strong leadership skills.
• Strong people leadership skills: Clear, inspiring, reliable and positive attitude.
• Ability to translate brand values into store experience, teams, and operational processes.