Sales Director / Leader – Public Sector Germany - SaaS

Sales Director / Leader – Public Sector Germany - SaaS

Location: Germany

Our client is one of the fastest-growing enterprise technology companies globally, recognized consistently as a top employer and an innovator in digital transformation. Their cloud platform enables major organizations to modernize mission‑critical processes, eliminate inefficiencies, and deliver citizen‑centric services at scale. With strong momentum across Germany and a growing footprint in state and municipal administrations, the company is investing to strengthen its regional leadership.

We are hiring a Sales Director to lead a high‑performing regional sales team (8–12 Account Executives) focused on state‑level and municipal public administration. This individual will play a central role in accelerating digital modernization across Germany’s public sector through large‑scale, enterprise SaaS solutions.

Key Responsibilities

• Lead, coach, and scale a team of Enterprise Account Executives driving platform‑led transformation programs with state administrations, municipalities, and public entities
• Define and execute a regional sales strategy aligned to public‑sector priorities, framework agreements, procurement pathways, and fiscal cycles
• Own executive stakeholder engagement across political, operational, and IT governance levels
• Orchestrate cross‑functional resources (presales, delivery, partner ecosystem) to ensure value realization and long‑term customer success
• Drive accurate forecasting and pipeline management, with rigorous focus on growth and predictability
• Foster a culture of collaboration, accountability, and innovation within the team

Candidate Profile

• Proven track record leading enterprise SaaS sales teams within the German public sector
• Deep understanding of public administration structures, digital transformation programs, decision‑making, and procurement models (e.g., EVB‑IT, framework agreements)
• Experience selling complex, multi‑stakeholder platform solutions into state governments and/or municipalities
• Strong network and established relationships across public‑sector buying centres in Germany
• Strategic leadership capability combined with hands‑on execution and operational excellence
• Business fluent German and English required

Experience likely gained within

Leading enterprise software and cloud vendors such as: Salesforce, Microsoft, Oracle, SAP, ServiceNow, Google Cloud, Adobe , or comparable high‑growth technology companies delivering platform‑driven transformation in public services.

What’s on Offer

• Leadership position with direct impact on nationwide digital transformation outcomes
• Competitive executive compensation package including performance bonus and equity
• Strong market positioning supported by existing state‑level implementations and contractual frameworks
• High autonomy, professional development, and opportunities for career progression

This is a confidential search. For further information or to express interest, please contact the retained search partner.

Seniority level

• Director

Employment type

• Full‑time

Job function

• Technology, Information and Media

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