Sales Director Role

Role Summary

We are seeking a highly skilled Commercial Director to drive the success of our retail channel strategy in Germany. The ideal candidate will have a proven track record of delivering commercial goals and shaping business strategies.

• The Commercial Director will be responsible for owning the sales forecast, gross margins, trade spends, promotional budgets, and revenue targets per customer.
• This role requires strong negotiation skills, ability to develop and execute differentiated strategies for each retailer, and lead a team of National Account Managers and Key Account executives.
• The successful candidate will also build strong relationships with top retailer partners and contribute to wider Germany sales success as a key member of the leadership team.

Key Responsibilities

1. Channel Ownership: Full commercial ownership of the Grocery and Discount channels in Germany.
2. Customer Strategy: Develop and execute differentiated strategies for each retailer, aligned with broader commercial goals.
3. Negotiation Excellence: Lead annual negotiations with local and regional customers including buying groups.
4. Retailer Relationships: Build strong, trust-based partnerships with top retailer partners.
5. P & L Management: Own the sales forecast, gross margins, trade spends, promotional budgets and revenue targets per customer.
6. Team Leadership: Lead, coach and develop a team of National Account Managers and Key Account executives.
7. Contribute to wider Germany sales success as a key member of leadership team undertaking wider leadership projects, deputising for Senior Sales Director as required.

Requirements

• An outstanding track record of success in sales (Mass and/or Discount channel is ideal, but not a must) with a minimum of 8 to 10 years' experience at senior leadership level.
• Strong track record in negotiations, listing wins, trade spend management & market share growth.
• Demonstrated success in both strategic planning and perfect execution.
• Proven experiences with people development.
• International experiences will be an advantage.

About Us

Our company is a leading player in the retail industry, dedicated to delivering exceptional results and building long-term relationships with our customers.