Sales & Marketing Specialist (Lead Generation)

We are looking for a Sales & Marketing Specialist who wants to build scalable lead-generation systems, not rely on manual or repetitive processes.

In this role, you will be responsible for designing, executing, and optimizing the early stages of the sales funnel, combining marketing campaigns, events, automations, CRM workflows, and AI tools to generate and nurture qualified leads.

You will actively engage with leads at the beginning of the funnel, understand their needs, qualify opportunities, and nurture relationships until they are ready to move forward with the Sales team.

This role is ideal for someone who enjoys solving real growth problems, learning fast, taking ownership, and improving how sales and marketing work together in a data-driven way.

Tasks

- Design, manage, and continuously improve the top of the sales funnel, defining how leads are captured, segmented, qualified, and assigned to Sales.

- Plan and execute webinars, online events, demos, and live surgeries to generate qualified leads and sales opportunities.

- Configure and monitor inbound and outbound lead-generation flows, using automation and AI tools to increase both lead volume and lead quality.

- Build and optimize segmented campaigns, run A/B tests, and improve conversion rates across emails, landing pages, and CRM workflows.

- Work closely with Marketing and Product teams to create content and materials that support events, campaigns, and lead-nurturing flows.

- Track and report key sales and marketing metrics, including leads generated, MQLs, conversion rates, and cost per lead by channel.

- Manage and integrate CRM and automation tools (such as HubSpot, event platforms, and marketing automation tools).

- Qualify and nurture leads, ensuring they are well-prepared before being handed over to the Sales team, and supporting a smooth pipeline transition.

Requirements

• Proven experience in sales or pre-sales, including direct contact with leads (qualification, follow-ups, nurturing, or inside sales).
• Experience working with leads throughout the early sales funnel, from first contact to handover to Sales.
• Hands-on experience with CRM and automation tools such as HubSpot, Make, or similar platforms.
• Ability to analyze sales and marketing metrics, including leads, conversion rates, and funnel performance.
• Fluent English (daily communication with an international team); German is a plus, but not required.
• Interest in using AI tools to support sales and lead-generation activities.
• Proactive, autonomous, and detail-oriented, with strong ownership of results.
• Strong written communication skills for sales emails, campaigns, events, and automated workflows.
• Curiosity about the healthcare / ophthalmology sector; prior experience is a plus, but not required.

Benefits

Remote-friendly & flexible work environment

Flexible working hours – we focus on results, not clock-watching

Fast-growing startup with room to grow professionally

Autonomy and trust to propose ideas and improve processes

OpciónYo – Online therapy & personalized coaching.

Reserve – A premium plan that multiplies your benefits & cashback.

MOK – Telemedicine, legal advice & support.

Coworking Pass – Access to premium coworking spaces in Colombia and worldwide.

If this role sounds exciting to you, we'd love to hear from you

Apply by submitting your CV and a short note about why you're interested in joining Custom Surgical.

We aim to move quickly and keep you informed at every step.

Looking forward to meeting you