Search Engine Marketing, Marketing Specialist

About the team

We are the team that develops and implements the marketing channel strategy across various Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

About the role

We are seeking a new team member who has the skills, knowledge and expertise to build, manage and implement Search Engine Marketing (SEM) campaigns at scale across multiple platforms. This team member is a performance marketer energized by new challenges and looking to develop the breadth and depth of campaign management and analytical capabilities!

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location.

Who you are

• Minimum of 2 years of work experience in Search Engine Marketing, including hands‑on execution of campaigns such as Google Search and Microsoft Search with annual budgets exceeding $500K USD.
• Proven ability to plan and implement effective experiments with a strong focus on using the Google Ads Experiments tool.
• Strong quantitative, analytical and problem‑solving skills. Ability to synthesize data and analytics from a wide variety of sources (Google Ads, 1st Party Data, etc).
• Experience with data analysis and visualization using tools like Excel and Tableau. SQL proficiency is a plus!
• Ability to collaborate with cross‑functional teams and influence decision making across all levels of the organization.
• BS degree or equivalent experience in Business, Economics, Statistics or related field preferred.

You will get to

• Build, QA, launch, and optimize (SEM) Search Engine Marketing campaigns to achieve multiple business objectives
• Manage tagging, tracking, optimization, reporting and analytics to improve revenue and return on investment
• Support cross‑functional projects and tests to expand and scale our capabilities, improve performance, and test initiatives
• Work with partners and vendors to maintain support and keep up to date on new features and product capabilities
• Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most‑visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you’re working in tech, sales, operations, or design, you’ll be part of a company that’s reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

EEO Statement

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County Applicants

Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.