Selective Retail Marketing Manager (d/f/m)

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About This Position

• As the Selective Retail Marketing & Activation Manager for our professional haircare products, you will own the full marketing engine for our Selective Retail channels.
• You will lead end-to-end consumer activation across online and offline touchpoints, ensuring premium, brand‑right execution across Europe.
• Your scope covers in‑store activation, online activation (eCom & digital retail media), influencer‑driven launch moments, social‑first content adaptation, retail calendars, visual merchandising, and POS excellence.
• You will translate our brand strategies into consistent, high‑quality consumer experiences that elevate our selective retail presence.
• You will closely collaborate with Brand Marketing, Sales, Education, Supply Chain, and Global teams to drive flawless go‑to‑market execution.
• This role is a central driver for consumer engagement, retail impact, and the acceleration of our prestige retail strategy.

What makes you a good fit

• Master's degree in business administration or similar.
• 5+ years of experience in Retail Marketing, Trade Marketing, Brand Activation, or Consumer Engagement – ideally in beauty, prestige retail, luxury, or FMCG.
• Strong knowledge of selective retail environments (e.g., Sephora, Douglas, specialty beauty retailers) and how to win with consumers across the online + offline journey.
• Proven experience in in‑store activation, online retail activation, influencer‑driven campaigns, and social‑first launch strategies.
• Experience developing and executing visual merchandising, retail assets, POS materials, and campaign toolkits across multiple markets.
• Fluent English language skills; additional European languages are an advantage.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work‑from‑anywhere policy for up to 30 days per year.
• Diverse national and international growth opportunities.
• Global wellbeing standards with health and preventive care programs.
• Gender‑neutral parental leave for a minimum of 8 weeks.
• Employee Share Plan with voluntary investment and Henkel matching shares.
• Company Pension Plan 100% financed by Henkel.
• MEGA Preventive Health Insurance.
• CareFlex Supplementary Care Insurance.
• Mobility offer: My Henkel Bike and Jobticket.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations, and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on‑site appointment, please inform us, and we'll do our best to accommodate your requests.