Senior Art Director Social Media (f/m/d)

Overview

To support our Creative team we are searching for a Senior Art Director Social Media (f/m/d) to be based in our Munich office.

What you will do

• As our Senior Art Director Social Media, you will shape the visual soul of our brand in the fast-moving world of digital storytelling. You’ll lead with aesthetic precision and creative vision, translating luxury into content that resonates, inspires, and engages across all our social channels. With a deep understanding of the luxury landscape and an instinct for what moves digital audiences, you will orchestrate content that is not only visually compelling but emotionally intelligent.
• Your role will include:
• Creative Leadership: Leading the concept development and execution of elevated social-first campaigns—from fast-turnaround posts to hero brand moments—across Instagram, TikTok, and emerging platforms.
• Brand Stewardship: Ensuring all visual content reflects our brand identity while pushing creative boundaries to stay ahead of trends and cultural conversations.
• Collaboration & Direction: Partnering closely with stylists, copywriters, photographers, motion designers, and external talent to create cohesive and impactful narratives.
• Strategy Alignment: Working hand-in-hand with Social, Marketing, and Editorial teams to translate strategy into breakthrough visuals that drive engagement, brand love, and commercial impact.
• Innovation & Trends: Constantly exploring new formats, technologies, and visual languages to keep our content fresh and forward-thinking.

Qualifications

• You are a visual storyteller at heart—equal parts intuitive and intentional. You move through the digital space with curiosity, empathy, and an eye for elegance. With a refined aesthetic and a background steeped in fashion, editorial, or luxury, you know how to craft content that not only looks beautiful but feels meaningful.
• Senior-level experience in art direction or content creation for social media, ideally within luxury, fashion, or high-end lifestyle brands.
• A strong portfolio showcasing sophisticated, social-first work—both still and motion—that balances creativity with commercial impact.
• An editorial sensibility and a deep understanding of visual culture, social trends, and the nuances of storytelling in digital spaces.
• Exceptional skills in directing shoots, briefing creatives, and guiding post-production to deliver content that’s sharp, polished, and emotionally resonant.
• A collaborative mindset, a generous spirit, and the ability to give and receive feedback with grace.
• Mastery of Adobe Creative Suite and familiarity with Figma or other digital design tools.
• Above all, you’re emotionally intelligent, culturally aware, and passionate about shaping a brand voice that feels human, elevated, and relevant.

What we offer

• Up to 32 days of holiday, depending on the length of service, starting with 28 days
• Mobile office with up to 20% of your total contracted hours (job and position permitting)
• 10 days/year of mobile office abroad in EU-countries (job and position permitting)
• Language & e-learning courses
• Staff discount of up to 30%
• Company pension scheme
• Discounted membership for selected sports platforms & gyms
• Discounted travel card
• Access to LinkedIn Learning
• Individual support on mental health & well-being (e.g. compatibility work and family life)
• Social Day
• Employee Share Purchase Plan