Senior AS Marketing & Communication Expert

Senior AS Marketing & Communication Expert

Join to apply for the Senior AS Marketing & Communication Expert role at BYD EUROPE

About BYD
Our Purpose is to build a zero‑emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high‑tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero‑emission ecosystem. BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting‑edge electric cars, integrating advanced technology with eco‑friendly design to drive the future of transportation. The scope of products spans across all brands of BYD, which fall under the responsibility of BYD Automotive GmbH.

Key Responsibilities

• Develop and manage a strong AS communication strategy for all internal and external activities to support the commercial success and also the image of BYD and especially of BYD AS department
• Develop the AS Marketing strategy for sell in and sell out, in line with customer profiles and channels
• Support Management in commercial reporting, forecasting, sales analysis, campaign management, pricing reviews and budget preparations are central part of the responsibility
• Closely collaborate with all BYD departments in Germany and other markets
• Apply latest analytics and knowledge‑management tools and technology
• Planning and organizing AS dedicated events and incentive activities
• Make sure that all communication channels are always updated with the latest information and that outdated information is being removed
• Lead all CRM activities for Aftersales
• Responsibility for digitalization projects

Qualifications

• Strong automotive marketing and communication management background
• Minimum Bachelors degree in a technical/engineering/management field of study
• 5+ years of experience in a similar role in automotive/ E‑mobility within importer or OEM.
• Organized with communication skills and an understanding of differences between countries, cultures, regulations. Self‑learning, the ability to discover and solve problems.
• Excellent written and verbal communication skills in German language and English is a must.
• High‑level attention to details, time management and accuracy. Proficient PowerPoint and presentation skills.
• Must hold a valid driver license for EU and candidates must be eligible to work in Europe.

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits. Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.

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