Senior Brand Strategy Manager (fmx)

AUTO1 Group Berlin

Stellenbeschreibung:

Turn sharp consumer market and competitor analysis into actionable brand strategies and frameworks that power breakthrough growth and differentiation.
Author maintain and continually improve strategic playbooks and documentation making sure the how and why of brand strategy are clear accessible and actionable for teams across the business.
Design and continually optimize our brand ambassador strategy owning the selection integration and future evolution of ambassadors who personify our mission.
Define requirements for how our brands appear in the real world initiating projects and partnering with Brand Marketing Managers and Designers to shape physical brand presence based on customer expectations and market intelligence.
Plan brief and develop a creative strategy not just for headline advertising campaigns but also for a full annual roadmap of impactful brand activations empowering marketing managers to execute winning concepts.
Collaborate as a strategic partner with cross-functional teams to ensure every initiative digital physical and creative is aligned and executed against a single insight-driven vision.
Track synthesize and communicate learnings from activations ambassadors and market performance turning what works into best practices and new standards for the organization.

Qualifications

6-8 years experience in brand strategy consumer/market insights or strategic marketing (retail/automotive/FMCG/agency backgrounds all welcome).
Proven skill in translating research and competitive analysis into frameworks briefs and operational direction for brand growth.
Demonstrated ability to develop document and maintain clear strategic playbooks and resources for broad business use.
Hands‑on project leadership abilities with a passion for seeing strategies executed both digitally and in the real world.
Experience with (or strong interest in) ambassador sponsorship or influencer programs and partnership activation.
Exceptional communicator able to inspire and influence stakeholders from field teams to C‑level.
Fluent English essential; German or further European languages are a strong plus.

Additional Information

Shape the future of two leading brands with your touch felt in digital campaigns physical spaces and authentic partnerships Europe‑wide.
Enjoy an ambitious international environment with the freedom to innovate and the resources to execute.
Be part of a diverse growth‑driven team where smart thinking and bold strategies really matter.
We offer discounts on well‑known brands like Flaconi Bosch Apple and Sky as well as special offers on used cars for you your family and your friends.
Life‑work balance is part of our culture enjoy flexible working hours and remote options up to 5 days a week.

Ready to be the strategic architect behind the next leap in European automotive retail Apply now and make your mark at AUTO1 Group!

At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non‑merit factor.