Senior Brand Strategy Manager (f/m/x)

Are you ready to set the strategic direction and operational heartbeat for two of Europe’s most visible automotive brands? At AUTO1 Group, we’re searching for a Senior Brand Strategy Manager who thrives at the intersection of deep insight, bold planning, and hands‑on execution. If you want to craft brand strategies that shape everything from high‑profile campaigns to physical customer touchpoints, and turn data and ideas into true marketplace wins, we want to meet you.

Join us and lead the evolution of Autohero and wirkaufendeinauto.de, where your work will influence millions and set new standards across the industry.

Job Description

• Turn sharp consumer, market, and competitor analysis into actionable brand strategies and frameworks that power breakthrough growth and differentiation.
• Author, maintain, and continually improve strategic playbooks and documentation, making sure the “how” and “why” of brand strategy are clear, accessible, and actionable for teams across the business.
• Design and continually optimize our brand ambassador strategy, owning the selection, integration, and future evolution of ambassadors who personify our mission.
• Define requirements for how our brands appear in the real world, initiating projects and partnering with Brand Marketing Managers and Designers to shape physical brand presence based on customer expectations and market intelligence.
• Plan, brief, and develop a creative strategy not just for headline advertising campaigns, but also for a full annual roadmap of impactful brand activations, empowering marketing managers to execute winning concepts.
• Collaborate as a strategic partner with cross‑functional teams to ensure every initiative, digital, physical, and creative, is aligned and executed against a single, insight‑driven vision.
• Track, synthesize, and communicate learnings from activations, ambassadors, and market performance, turning what works into best practices and new standards for the organization.

Qualifications

• 6‑8+ years’ experience in brand strategy, consumer/market insights, or strategic marketing (retail/automotive/FMCG/agency backgrounds all welcome).
• Proven skill in translating research and competitive analysis into frameworks, briefs, and operational direction for brand growth.
• Demonstrated ability to develop, document, and maintain clear strategic playbooks and resources for broad business use.
• Hands‑on project leadership abilities with a passion for seeing strategies executed both digitally and in the real world.
• Experience with (or strong interest in) ambassador, sponsorship, or influencer programs and partnership activation.
• Exceptional communicator, able to inspire and influence stakeholders from field teams to C‑level.
• Fluent English essential; German or further European languages are a strong plus.

Additional Information

• Shape the future of two leading brands, with your touch felt in digital campaigns, physical spaces, and authentic partnerships Europe‑wide.
• Enjoy an ambitious, international environment with the freedom to innovate and the resources to execute.
• Be part of a diverse, growth‑driven team where smart thinking and bold strategies really matter.
• We offer discounts on well‑known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family, and your friends.
• Life‑work balance is part of our culture, enjoy flexible working hours and remote options up to 5 days a week.

Ready to be the strategic architect behind the next leap in European automotive retail? Apply now and make your mark at AUTO1 Group!

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non‑merit factor.