Senior Channel Marketing Specialist (wmd)

Stellenbeschreibung:

Description

We are seeking a highly motivated and results-driven Customer Marketing Senior Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Ratingen Germany.

In this role you will be responsible for accelerating demand generation in Ratingen Germany through the development of vertical specific and country growth marketing plans and the execution of these comprehensive plans making use of marketing shared services for creative and content media and events.

Your ability to understand customer needs translate into a value proposition to ensure that local sales and customer marketing objectives are captured and acted on as well as the overall business goals is essential for success in this role. Through the use of account-based marketing your work will deliver impact with campaigns that strengthen customer relationships grow engagement with target audiences enhance brand perception new product introduction (NPI) awareness and contribute to the overall success and profitability of the company.

Responsibilities

Develop and execute vertical- and country-specific marketing plans for Building Automation to drive partner and end‑user engagement and generate a strong sales pipeline
Increase reach through account‑based marketing and ensure locally adapted communication
Ensure effective deployment of value propositions in marketing materials
Collaborate closely with sales and marketing teams to continuously improve campaigns
Plan execute and evaluate promotions integrated campaigns and events to boost revenue
Manage Marketing Development Funds (MDF) and joint initiatives with partners
Organize small local events for end‑users specifiers and partners to build relationships and generate business
Align with sales and customer marketing to maximize impact

Qualifications

Bachelors or Masters degree in Marketing Business Administration or a related field
Minimum of 5 years of experience in channel marketing or similar roles
Proven success in developing and executing channel marketing strategies
Strong analytical and strategic thinking skills
Ability to build and maintain strong relationships with channel partners
Knowledge of demand generation and lead generation as well as proficiency with CRM systems and marketing automation tools
Passion for driving channel growth and maximizing sales opportunities
Strong project management skills
Creative and innovative mindset
Fluency in German and English (written and spoken)

We are an equal opportunity employer and value diversity within our company. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status.

We ensure that individuals with disabilities receive appropriate support to participate in the application or interview process perform essential job functions and access other benefits and privileges of employment. Please contact us to request assistance.

Join us now and become part of a global team of thinkers innovators dreamers and doers who create the things that shape the future!

#TheFutureIsWhatWeMakeIt

Required Experience : Senior IC