Senior Content Manager

⭐ Office Policy: 3 days in person, 2 days at home each week

Contract type: Permanent, full time

Language Requirements: German and English business fluent

Omaze is reinventing fundraising by offering people the chance to win once-in-a-lifetime prizes while raising millions for charities around the world. Since launching in the UK in 2020, we've become one of the fastest-growing companies in the country and now, we’re scaling our impact across Europe.

We launched in Germany in June 2025 with ambitious growth goals and a clear mission: raise significant funds for local charities while delivering unforgettable experiences to our customers. In the UK alone, we've raised nearly £100 million for charity, and created over 40 new millionaires.

Now, we’re building a standout team in Germany and we need your help to do it.

Learn more at omaze.de.

About The Job

Omaze is expanding into Germany, and we’re looking for a Sr. Content Manager to take ownership of written content across all marketing channels. You will ensure that the Omaze brand voice is consistent, compelling, and localized for the German market while maintaining alignment with the UK playbook.

This is a hands-on role with strategic oversight and execution responsibilities. You will ensure copywriting efforts, ensuring marketing copy across digital, email, website, and advertising meets brand and performance goals. Additionally, you will build and manage a team of in-house and freelance copywriters, ensuring high-quality content production at scale.

If you have a passion for storytelling, excellent copywriting skills, and experience managing content teams, this role is for you.

What You’ll Be Doing

• Adapt and implement the Omaze UK content playbook for the German market, ensuring messaging resonates with local audiences.
• Own the creation and management of marketing copy across web, email, digital, social media, TV scripts, and PR content.
• Ensure all content is optimised for brand consistency, engagement, and conversion.

Copywriting & Editing

• Write and refine engaging content for landing pages, email marketing, paid media, and social media ads tailored to the German market.
• Proofread and edit copy from internal and external writers to maintain brand integrity and tone of voice.
• Ensure compliance with regulatory requirements, such as gambling and advertising laws in Germany.

Cross-Functional Collaboration

• Work closely with the Marketing Director (DE), Growth, Creative, Social Media, and Brand teams to align content with campaign objectives.
• Collaborate with charity partners and media agencies to ensure content meets their branding and messaging needs.
• Assist in research and performance tracking to refine content strategy based on customer engagement data.
• Fluent German speaker with excellent proficiency in English.
• Strong copywriting and content creation experience, ideally in a startup, e-commerce, or performance-driven marketing environment.
• Ability to translate and adapt content from English to German while preserving tone and effectiveness.
• Experience working with digital marketing teams and familiarity with content performance metrics.
• Detail-oriented, organized, and capable of managing multiple projects under tight deadlines.
• Passion for storytelling and a data-driven approach to content optimization.
• Understanding of SEO principles, email marketing, and social media best practices is a plus.
• Must be willing to travel domestically for creative projects as needed, plus regular travel to London HQ.

Why You’ll Love Working at Omaze

• Mission: Every day, your work helps raise life-changing funds for vital charities.
• Growth: Omaze is scaling fast in Germany this is your chance to help shape a new market.
• Creativity: You’ll help bring surprise, delight, and impact to every conversation.
• Culture: We’re ambitious, purpose-driven, and believe joy belongs at work too.

We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.