Senior Conversion Optimization Manager (f/m/d) Berlin, Berlin, Germany

Berlin, Berlin, Germany

Raisin is the world's leading platform for savings and investment products. Founded in 2012, theFinTech connects consumers with banks in the EU, the UK and the US. This gives consumersbetter interest rates and banksa diversified form of refinancing . Our vision is to offer savings and investments without barriers and thus open up the global +150 trillion euro market.

Raisin works withover 300 banks . Today, the platform holds over 75 billion euros in assets fromaround one million customers which have accrued over 5 billion euros in interest with their investments.

Team

You will report directly to the Marketing Director Paid Channels. This role requires a highly autonomous and collaborative working style across a variety of teams - including PPC, Marketing Analytics, Affiliate, Product, SEO, and Content. You will design, implement, and evaluate tests in collaboration with these teams, often relying on their expertise and support to deliver results effectively.

Your Responsibilities

• Optimize PPC and affiliate landing page tests, app store listings, ad copy, and potentially additional funnel steps in close collaboration with Product teams.
• Take ownership of conversion optimization within the Marketing department, working closely with the Paid Channel teams.
• Generate and refine hypotheses collaboratively with stakeholders across Marketing, Product, and Analytics.
• Design A/B and incrementality test setups, prepare documentation, and moderate prioritization discussions with Channel, Analytics, and Product teams.
• Create landing pages independently using Contentstack CMS, A/B testing platforms, or landing page builders, or work jointly with other teams to do so.
• Ensure statistically sound test implementation and structured tagging of traffic within A/B tools.
• Analyze and interpret test results using A/B testing platforms, Looker BI, and other analytical tools, and proactively share findings and insights with stakeholders.
• Champion and embed data-driven experimentation as a core philosophy within the Marketing organization.
• Work with precision and compliance awareness within a regulated financial environment.

Your Profile

Key Qualifications and Skills

• Strong analytical mindset with solid understanding of statistics, especially regarding sample sizes and test interpretation.
• Advanced experience working with BI systems (ideally Looker).
• Hands-on experience with one or more A/B testing platforms.
• Expertise in UX and web design.
• Experience with web analytics and heatmapping tools (e.g., Google Analytics, Hotjar, etc.).
• Excellent communication and collaboration skills for effective stakeholder management.

Additional Skills

• Understanding or curiosity about financial products and services.
• Experience with workflow organization in ticketing tools (e.g., Jira).
• Familiarity with PPC marketing (e.g., Google Ads).
• Experience collaborating with SEO teams and understanding their requirements.
• Basic graphic design skills and ability to make smaller visual adjustments independently.
• Understanding of CLTV, customer cohorts, and ROAS as key metrics for marketing optimization.

Join our mission, join our team – and growth with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities.

As part of our team, you will benefit from:

• Employee Development Budget of €2,000 and four full training days per year.
• Flexible working hours, home office and 30 vacation days.
• A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
• Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month.
• Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
• Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
• Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
• You are moving from another country or city to join us? We may support your relocation.

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

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