Senior CRM Manager - France (all genders)

Your role

As our (Senior) Retention Manager France (all genders), you are the architect of our customer retention & loyalty, responsible for maximizing Customer Lifetime Value (CLV) and driving scalable retention growth in the French market.

• Proactively identify, champion, and implement French-market-unique retention initiatives, such as local payment methods, specific holidays or cultural moments that go beyond the central plan
• Manage and execute all localized campaigns using our existing CRM/Marketing Automation platform Bloomreach in close collaboration with Central CRM Operations
• Act as the primary interface between the French country Manager/local team and the Central CRM team, ensuring seamless communication and alignment on local needs and global priorities
• Constantly analyze customer behavior, identifying churn risks and optimizing retention pathways to increase CLV and repeat purchase rates
• Propose and lead the implementation of rigorous A/B tests and experimentation on French-specific elements in messaging, incentives and timing to continually lift performance
• Own and monitor key retention KPIs, including repeat purchase rates, cohort performance, and loyalty program results, translating data into actionable strategies

Your profile

• You have 5+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management in E-commerce or D2C
• You know the French market inside out. You understand local consumer psychology, purchasing habits, and what drives loyalty in France specifically
• You are comfortable working with data (cohorts, CLV, churn rates) and can translate numbers into actionable strategies
• You speak French on C2 level with excellent copywriting skills (you know how to speak to the French customer) and are fluent in English for internal coordination
• Experience in the supplement, nutrition, or health & wellness industry is a strong plus
• You have a hands‑on mentality, are highly organized, and thrive on ownership and responsibility

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter.

Contact
Sarah Schubert