Senior CRM Project Manager (m/f/d)

Senior CRM Project Manager (m/f/d) at INNOCEAN Europe

As a Senior CRM Project Manager, you will drive the planning, coordination, and execution of CRM initiatives across European markets for our automotive client. Acting as the operational lead within the CRM workstream, you’ll bridge strategy, data, and creative delivery to ensure all CRM programs are rolled out on time, on scope, and on brand.

Key Responsibilities

• Lead the day-to-day management of CRM operations
• Translate strategic briefs into concrete project plans, deliverables, and timelines.
• Coordinate cross-functional teams (strategy, data, creative, campaign ops) to ensure seamless execution.
• Define and maintain governance frameworks, trackers, and documentation for multi-market operations.
• Monitor campaign delivery quality, testing, and reporting, ensuring operational excellence.
• Act as a key liaison between Innocean EHQ, client stakeholders, and local Innocean offices.
• Identify and mitigate project risks, resource gaps, and workflow inefficiencies before they impact delivery.

Qualifications

• 7+ years of experience in CRM, digital marketing, or campaign management, preferably in an agency or automotive environment.
• Proven track record managing multi-market CRM programs and coordinating diverse teams.
• Fair knowledge of CRM systems (e.g., Salesforce Marketing Cloud) and marketing automation processes.
• Excellent project management and stakeholder communication skills.
• Solid understanding of customer journey design, data governance, and reporting frameworks.
• Highly organized, detail-oriented, and proactive with strong problem-solving mindset.
• Automotive industry experience is a plus
• Fluent in English and German

What We Offer

• International & Inclusive Team: Collaboration with colleagues worldwide in a fun and supportive environment.
• ️ Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
• Career Development: Access training and growth opportunities to help you thrive professionally.
• Hybrid Work Flexibility: Work from home on Mondays and Fridays.
• Pet-Friendly Office: Bring your furry companions to work.
• ✈️ Remote Work Abroad: Work from another country for up to two weeks per year.
• Modern Workspace: Ergonomic setups and top-tier infrastructure.
• Wellness & Perks:
  • Fresh fruit baskets
  • Ergonomic workstations
  • Access to corporate benefits platform with exclusive offers
  • Company contribution towards gym membership
  • Subscription to a mental health app

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online .