Senior CRM Specialist

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).

We are building the future of marketing by rewarding our community of over 60 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.
At Almedia, you’ll:

• Own way more, way earlier — you’ll be trusted with responsibility fast.
• Push harder, get further — this isn’t a 9–5. We highly reward intensity.
• Join a rare environment — you will work with ambitious high-speed, high-ownership people.
• Fully present — we’re 5 days a week in the office to build the energising momentum we need.

We’re looking for a Senior CRM Specialist (with experience implementing Braze ) who will lead the technical and operational backbone of our lifecycle marketing. You’ll make sure our campaigns run smoothly end-to-end, drive a successful migration to Braze, and help us build a scalable, data-driven CRM setup.

What You’ll Do

• Own day-to-day CRM operations in Braze, from campaign setup and QA to launch and monitoring across email, push, and in-app.
• Lead key parts of the Braze migration: decide what to migrate, cut, or redesign, and rebuild journeys with a clear lifecycle focus (activation, onboarding, engagement, retention, reactivation).
• Act as the technical go-to in CRM: understand how data flows into Braze, investigate issues when things break, and collaborate with engineering/data to define and fix events and attributes.
• Oversee IP warming and deliverability during migration, tracking performance daily and ensuring a smooth ramp-up.
• Analyze campaign performance, identify opportunities for improvement, and turn insights into experiments that move key lifecycle metrics.

What You’ll Bring

• Hands‑on experience running lifecycle or CRM campaigns end‑to‑end in tools like Braze , including segmentation, journeys, and personalization.
• Strong understanding of data flows and CRM architecture, with experience working closely with engineers and data teams to define events and troubleshoot issues.
• Experience managing multi‑step lifecycle journeys across channels (email, push, in‑app) with a focus on measurable impact.
• Proven ability to use data and experimentation to improve activation, retention, or reactivation performance.
• Bonus: Experience with IP warming, email deliverability, or previous CRM migrations.

What Makes You a Great Fit

• Own Everything: You care deeply about lifecycle performance, are comfortable owning complex CRM setups, and see problems through from investigation to solution.
• Raise the Bar: You’re curious and technical, enjoy untangling issues in data and tooling, and continuously look for smarter ways to build and run campaigns.
• Move Fast: You thrive in a changing environment, can juggle migration work with day‑to‑day operations, and communicate clearly with both technical and non‑technical teammates.

Why Almedia?