Senior Demand Generation Manager Europe (all gender)

The #1 Microsoft Automation Platform.

ScriptRunner is the enterprise-grade platform for policy-driven, centralized agentic automation across Microsoft-centric ecosystems. As our Senior Demand Generation Manager, you will play a pivotal role in building predictable, scalable pipeline for Enterprise, Upper Mid-Market, and Public Sector accounts.

This role owns the outbound engine and the HubSpot marketing automation landscape end-to-end. You will design and execute integrated outbound campaigns that speak to our core personas—Economic Buyers, Technical Buyers, and Technical Influencers—based on their real challenges around governance, compliance, privilege sprawl, siloed scripting, productivity gaps, and automation maturity. Your work will directly enable revenue growth by generating high-intent demand for ScriptRunner’s centralized secure, policy-driven automation platform.

Key Qualifications:

• 5+ years of experience in B2B demand generation within SaaS or enterprise software.
• Proven track record of outbound pipeline creation in enterprise-targeted GTM motions.
• Extensive, hands-on expertise with HubSpot Marketing Hub at an advanced level.
• Strong understanding of outbound targeting for economic, technical, and practitioner personas.
• Advanced skills in segmentation, data hygiene, multi-touch sequencing, nurture design, and email performance optimization.
• Data-driven approach with strong command of funnel analytics, attribution, conversion diagnostics, and campaign ROI reporting.
• Familiarity with Microsoft-centric IT ecosystems (Azure, M365, AD, Entra ID, VMware, Citrix) is a plus.
• Structured and analytical with a strong focus on pipeline metrics and measurable outcomes.
• Flexible, proactive, and comfortable in fast-moving environments with evolving priorities.
• Strong cross-functional communicator able to influence Sales, Product, and Leadership.
• High ownership mentality and passion for building scalable GTM engines.

Success Metrics

• Outbound-sourced Pipeline (Lead, MQL, SQL, Opportunities).
• Conversion rates across the full funnel (Lead, MQL → SQL → Opportunity).
• Campaign ROI across channels and persona segments.
• Organic expansion of ICP-targeted database and improved lead quality.
• Increase in readiness and performance of HubSpot automation.
• Predictable quarterly contribution to ScriptRunner’s revenue engine.

Responsibilities

Outbound Demand Generation

• Develop multi-touch outbound campaigns aligned with ScriptRunner’s ICP.
• Build persona-based sequences highlighting ScriptRunner’s key differentiators.
• Coordinate outbound motions with sales to ensure consistent messaging and optimal follow-up across all GTM stages.
• Coordinate with Marketing to ensure consistent messaging and execution.

HubSpot Ownership

• Manage all HubSpot workflows, lifecycle stages, scoring models, segmentation logic, and attribution structures.
• Maintain database accuracy in line with our ICP and target personas.
• Build dashboards for pipeline contribution, conversion funnel health, source and campaign ROI, and outbound performance.
• Optimize marketing automation to support email sequences, nurtures, event follow-ups, ABM motions, and high-touch plays.

Pipeline Generation & Performance Optimization

• Plan and execute quarterly campaign calendars.
• Drive Lead, MQL, SQL, and Opportunity creation against jointly defined targets with sales.
• Analyze channel and sequence performance and actively optimize subject lines, CTAs, messaging positioning, and ICP targeting.
• Run structured A/B tests across utilized channels.

Content & Messaging Development

• Collaborate with Product Marketing to translate ScriptRunner’s value propositions into impactful outbound messaging.
• Ensure outbound content reflects the market and customer challenges.
• Identify content gaps and support asset creation (whitepapers, email messaging, case studies, use case sheets, landing pages).
• Create campaign briefs for design, content, and Product Marketing stakeholders.

GTM Collaboration & Alignment

• Partner closely with the sales team to ensure frictionless lead handover and SLA adherence.
• Work with Product and Customer Success to surface real-world automation outcomes.
• Participate in campaign planning for events such as Gartner IOCS, regional CIO events, webinars & digital events (pre- and post-event), and any other outbound activities.