Senior Demand Generation Manager Europe Outbound (all gender)

The #1 Microsoft Automation Platform.

ScriptRunner is the enterprise-grade platform for policy-driven centralized agentic automation across Microsoft-centric ecosystems. As our Senior Demand Generation Manager you will play a pivotal role in building predictable scalable pipeline for Enterprise Upper Mid-Market and Public Sector accounts.

This role owns the outbound engine and the HubSpot marketing automation landscape end‑to‑end. You will design and execute integrated outbound campaigns that speak to our core personas Economic Buyers Technical Buyers and Technical Influencers based on their real challenges around governance compliance privilege sprawl siloed scripting productivity gaps and automation maturity. Your work will directly enable revenue growth by generating high‑intent demand for ScriptRunners centralized secure policy‑driven automation platform.

Responsibilities

Outbound Demand Generation

• Develop multi‑touch outbound campaigns aligned with ScriptRunners ICP
• Build persona‑based sequences highlighting ScriptRunners key differentiators
• Coordinate outbound motions with sales to ensure consistent messaging and optimal follow‑up across all GTM stages.
• Coordinate with Marketing to ensure consistent messaging and execution

HubSpot Ownership

• Manage all HubSpot workflows lifecycle stages scoring models segmentation logic and attribution structures.
• Maintain database accuracy in line with our ICP and target personas.
• Build dashboards for pipeline contribution conversion funnel health source and campaign ROI and outbound performance.
• Optimize marketing automation to support email sequences nurtures event follow‑ups ABM motions and high‑touch plays.

Pipeline Generation & Performance Optimization

• Plan and execute quarterly campaign calendars
• drive Lead MQL SQL and Opportunity creation against jointly defined targets with sales.
• Analyze channel and sequence performance and actively optimize subject lines CTAs messaging positioning and ICP targeting.
• Run structured A / B tests across utilized channels

Content & Messaging Development

• Collaborate with Product Marketing to translate ScriptRunners value propositions into impactful outbound messaging.
• Ensure outbound content reflects the market and customer challenges
• Identify content gaps and support asset creation (whitepapers email messaging case studies use case sheets landing pages).
• Create campaign briefs for design content and Product Marketing stakeholders

GTM Collaboration & Alignment

• Partner closely with the sales team to ensure frictionless lead handover and SLA adherence.
• Work with Product and Customer Success to surface real‑world automation outcomes
• Participate in campaign planning for events such as Gartner IOCS regional CIO events webinars & digital events (pre‑and post‑event) and any other outbound activities.

Key Qualifications

• 5 years of experience in B2B demand generation within SaaS or enterprise software.
• Proven track record of outbound pipeline creation in enterprise‑targeted GTM motions.
• Extensive hands‑on expertise with HubSpot Marketing Hub at an advanced level.
• Strong understanding of outbound targeting for economic technical and practitioner personas.
• Advanced skills in segmentation data hygiene multi‑touch sequencing nurture design and email performance optimization.
• Data‑driven approach with strong command of funnel analytics attribution conversion diagnostics and campaign ROI reporting.
• Familiarity with Microsoft‑centric IT ecosystems (Azure M365 AD Entra ID VMware Citrix) is a plus.
• Structured and analytical with a strong focus on pipeline metrics and measurable outcomes.
• Flexible proactive and comfortable in fast‑moving environments with evolving priorities.
• Strong cross‑functional communicator able to influence Sales Product and Leadership.
• High ownership mentality and passion for building scalable GTM engines.

Success Metrics

• Outbound‑sourced Pipeline (Lead MQL SQL Opportunities).
• Conversion rates across the full funnel (Lead MQL SQL Opportunity)
• Campaign ROI across channels and persona segments.
• Organic expansion of ICP‑targeted database and improved lead quality.
• Increase in readiness and performance of HubSpot automation.
• Predictable quarterly contribution to ScriptRunners revenue engine.

About us

ScriptRunner is the #1 Microsoft Automation Platform empowering enterprises to operationalize agent‑based automation across Microsoft ecosystems with security speed and control.

Trusted by more than 200 enterprise customers worldwide and built 100% on Microsoft technology ScriptRunner is the enterprise‑grade automation foundation for modern IT operations.

We offer competitive salaries a comprehensive benefits package and a dynamic and inclusive work environment. If you have a passion for building startups and technology and want to be part of a team that makes a difference we want to hear from you.

ScriptRunner is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status.

Required Experience

• Manager

Key Skills

Sales Experience, Door‑to‑Door Experience, B2B Sales, Time Management, Marketing, Cold Calling, Salesforce, Inside Sales, Telemarketing, Customer relationship management, CRM Software, Lead Generation

Employment Type

Full‑Time

Experience

years

Vacancy

1