Senior Digital Analyst (m/f/d)

Stellenbeschreibung:

A career driven by you. Join AutoScout24 Group and experience life in the fast lane.We’renot just leading the market;we’recreating it.We’reconstantly innovating,evolvingand transforming things for our customers.We’redriven,ambitiousand determined to do our bestwork,together. For a career thatdoesn’tstand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community.

As SeniorDigital Analyst , you will own analytics tracking and measurement across web and mobile apps. You will ensure clean data, reliable tracking, and scalable measurement setups that support product, marketing, and business decisions. You will work closely with engineers and stakeholders to design,validate, and improve our analytics foundation. This position is permanent and located in Munich(Germany) .

WHAT YOU’LL DO

  • Lead analytics implementation projects across web and mobile applications
    using Google Analytics (GA4), Google Tag Manager (GTM), Firebase,BigQuery,
    andAppsFlyer.
  • Design and maintain robust data tracking frameworks aligned with business objectives and KPIs.
  • Ensure data accuracy, governance, and compliance across all digital platforms.
  • Manage and optimize server-side tagging and advanced event-tracking setups.
  • Use SQL and BigQuery to validate data pipelines, perform QA, and support analytics reporting.
  • Design tracking schemas that support AI-ready data structures (clean events, consistent parameters, feature-rich datasets).
  • Act as a strategic partner to marketing, product, and engineering teams to define measurement strategies for new features and campaigns.
  • Provide technical mentorship and guidance to junior analysts and implementation specialists.
  • Communicate implementation progress, data issues, and insights clearly to non-technical stakeholders.
  • Apply AI-assisted analytics workflows to accelerate tagging QA, data validation, and troubleshooting (e.g., anomaly detection, automated checks)

YOU COME WITH

  • 7+ years of hands-on experience in digital analytics implementation or a similar technical analytics role
  • Strong expertise in GA4 (web & app), Google Tag Manager (web & server-side), Firebase, BigQuery (SQL), and mobile MMPs (e.g. AppsFlyer)
  • Deep understanding of web and app tracking setups, including SDKs, event models, data layers, and user journeys
  • Proven track record of leading cross-functional analytics projects end to end
  • Strong stakeholder management and communication skills
  • Confident user of AI tools to scale analytics delivery, automation, and documentation
  • Nice to have: experience with privacy-first tracking (GDPR, Consent Mode), marketing tech platforms, CI/CD or API-based tagging, and enterprise or multi-market setups

WHY AutoScout24

A culture of growth. With over 50 nationalities represented,we’reproud to welcome people of all backgrounds to our growing community, andwe’realways finding new ways to help people feel welcomed and included. Here,you’llhave the tools,trainingand support you need to work in a way that suits you, learn newskillsand reach your potential.

For a career where you can drive our business and shape your future, apply now.

Create a Job Alert

Interested in building your career at AutoScout24? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Please provide your LinkedIn profile *

Are you open to relocating or do you live close by already? * Select...

Our New Ways of Working require weekly office attendance. Are you open to coming to the office up to 3 times a week? * Select...

What is your annual gross salary expectation? *

What is your earliest availability? *

I also confirm that I am aware that my application data will be shared within the AutoScout24 group as described in the data protection notice.

-----------------------------------------------------------------------

#J-18808-Ljbffr
NOTE / HINWEIS:
EnglishEN: Please refer to Fuchsjobs for the source of your application
DeutschDE: Bitte erwähne Fuchsjobs, als Quelle Deiner Bewerbung

Stelleninformationen

  • Veröffentlichungsdatum:

    02 Feb 2026
  • Standort:

    München
  • Typ:

    Vollzeit
  • Arbeitsmodell:

    Vor Ort
  • Kategorie:

  • Erfahrung:

    2+ years
  • Arbeitsverhältnis:

    Angestellt

KI Suchagent

AI job search

Möchtest über ähnliche Jobs informiert werden? Dann beauftrage jetzt den Fuchsjobs KI Suchagenten!

Diese Jobs passen zu Deiner Suche:

Deichmann SE
(Senior) Data Engineer - Azure Databricks / Lakehouse (m/w/d)
Deichmann SE
partner ad:Stepstone partner
Vollzeit Essen
06 Feb 2026Development & IT
Axel Springer SE
(Senior) IT Application Manager (w/m/d)
Axel Springer SE
partner ad:Stepstone partner
Vollzeit Berlin
06 Feb 2026Development & IT
COMPACT DYNAMICS GmbH
(Senior) Softwareentwickler Embedded / Mikrocontroller (m/w/d)
COMPACT DYNAMICS GmbH
partner ad:Stepstone partner
Vollzeit Starnberg
06 Feb 2026Development & IT
REA Systeme GmbH
(Junior) Digital Process & AI Engineer (m/w/d)
REA Systeme GmbH
partner ad:Stepstone partner
Vollzeit Mühltal
06 Feb 2026Development & IT
viadee Unternehmensberatung AG
Senior Softwareentwickler:in im Consulting
viadee Unternehmensberatung AG
partner ad:Stepstone partner
Vollzeit Munster
06 Feb 2026Development & IT
puntus GmbH
Senior IT Consultant - Full Stack Java Entwicklung (w/d/m)
puntus GmbH
partner ad:Stepstone partner
Vollzeit München
06 Feb 2026Development & IT
INFOMOTION GmbH
Senior Sales Manager Financial Services - Vertrieb von Data- & Analytics-Lösungen (m/w/d)
INFOMOTION GmbH
partner ad:Stepstone partner
Vollzeit Frankfurt
07 Feb 2026Development & IT
Westpress GmbH & Co. KG
Senior Full Stack Developer (m/w/d)
Westpress GmbH & Co. KG
partner ad:Stepstone partner
Vollzeit Hamm
07 Feb 2026Development & IT