(Senior) Digital Marketing Manager (m/f/x)

osapiens WorkFromHome

Stellenbeschreibung:

Join to apply for the (Senior) Digital Marketing Manager (m/f/x) role at osapiens

We are one of Europe’s fastest‑growing B2B software companies with a track record that speaks for itself: 100% year‑on‑year growth for 42 consecutive months and an international presence with offices in 7 countries. osapiens is backed by Goldman Sachs and expands its global presence with more than 600 talents. This is your unique chance to be part of our journey to Unicorn status and to thrive in an environment where talent is nurtured and ambition is rewarded.

Key Responsibilities

Develop and execute a digital marketing strategy focused on customer acquisition in SME and Mid‑market
Develop a channel strategy for max output and measurable cost‑per‑Lead
Plan and optimize multi‑channel digital campaigns (SEO, SEM, social, email, content, referral programs)
Use A/B testing, data analysis, and funnel optimization to continuously improve conversion rates
Drive positioning, messaging, and value propositions tailored to SME & Mid‑Market needs
Own the creation of digital content that educates, attracts, and converts the audiences (landing pages, webinars, video scripts, blog posts, ads, etc.)
Monitor KPIs across the digital ecosystem, derive insights, and translate them into actionable optimizations

Skills, Knowledge and Expertise

5+ years of experience in digital marketing, growth marketing, or performance marketing in B2B/SaaS
Strong understanding of SME & Mid‑Market buying behavior and digital adoption trends
Hands‑on experience with marketing automation, CRM (preferably HubSpot), and analytics tools
Proven track record in building automated funnels, lead nurturing flows, and scalable digital campaigns
Data‑driven mindset with strong analytical and problem‑solving skills
Excellent communication skills and ability to create compelling digital content (German & English)
Experienced in product‑led growth / product‑led sales is a big plus

Benefits

A purpose‑driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
Room for creativity through collaborative teamwork and an open communication culture.
Flexibility and team bonding with our hybrid work options.
Fuel for your growth journey, both personally and professionally.
Sustainable mobility options, promoting eco‑friendly commuting solutions.
Fun team events and outings with our global teams.
Inspiring workspaces in Munich and beyond.