Senior Director, Lifecycle Marketing/Retention

Stellenbeschreibung:

What You'll Do:

Lifecycle strategy & vision. Set the strategic roadmap and quarterly OKRs for lifecycle marketing with clear impact on retention and revenue. Lead the end‑to‑end lifecycle strategy to convert leads, drive retention, and re‑engage churned customers. This person will own the experience across email, SMS, push/in‑app, web (logged in state for customers), door step experience and loyalty programs. This leader will establish frameworks to scale automated, segmented and personalized customer journeys.
Campaign & program execution. Own multi‑step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re‑engagement). Drive automation, dynamic segmentation, content personalization and lifecycle experimentation.
Measurement, insights and experimentation. Own lifecycle measurement by defining KPIs and uncovering what drives retention and customer value. Translate data into actionable insights and strategies that deliver strong business outcomes, and inform forecasting in partnership with Demand and Supply teams.
Cross‑functional partnership. Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs.
Tech, vendors & compliance. Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools) to drive scalable, high‑performing programs.
Team leadership. Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals. This person will lead our cross‑functional retention group.

Knowledge Requirements:

Experience: 8–12+ years in lifecycle/CRM, subscription marketing, with 4+ years in senior leadership roles (Director/Senior Director), ideally leading retention efforts at a consumer subscription or DTC brand—health oriented industries preferred.

Analytical chops: Strong quantitative background with hands‑on experience in cohort analysis, LTV modeling, A/B testing, and working with SQL/analytics partners. Proven ability to translate data into insights that drive measurable impact.
Executional excellence: Deep, practical experience building email/SMS programs, marketing automation, lifecycle flows and personalization at scale. Strong knowledge of deliverability, ESPs, CDPs and orchestration tools.
Cross‑functional leadership: Track record of partnering with Brand, Creative, Growth, Product and CX, and operating as a strong workstream owner across matrixed teams.
People manager: Strong people skills, including hiring, coaching, and working across cross‑functional teams.