Senior Global Brand Manager (m/w/d) Women's Health

Stellenbeschreibung:

Bionorica, with approximately 2.200 employees worldwide, is the German market leader in over-the-counter herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with pioneering results from scientific research. "Phytoneering" is the formula for our success, which has kept us on a growth trajectory for years. This is how we open up new markets with innovative, highly effective herbal medicines. To strengthen our Global Marketing team, we are looking for a creative and strategic Senior Global Brand Manager (m/f/d) who will take responsibility for our Women’s Health products.

These are the tasks for this position:

Development of a mid-term vision, ambition, and strategy for our brands in the Women’s Health products sector, taking into account country-specific market conditions and cultural differences
Design and maintenance of brand identity, ensuring brand consistency across all channels
Responsibility for the entire brand experience throughout the product lifecycle
Conducting analysis of campaign results and consumer insights for continuous improvement
Management and maintenance of global brand books to ensure a consistent brand presence
Conducting market and consumer research to derive actionable insights
Leading the product portfolio and lifecycle management (LCM) to maximize market success
Planning and monitoring brand budgets to ensure financial efficiency
Sharing, reusing, and leading the global brand community to promote best practices
Developing and implementing strategies to increase brand awareness and attractiveness
Creating core creative ideas and campaigns to support our global brand strategy
Defining compelling brand stories based on deep consumer insights
Close collaboration with relevant country colleagues

These are the requirements you should meet:

Completed studies in Marketing, Business Administration, or similar experience
Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
Proven track record in developing and implementing brand strategies and campaigns
Strong analytical skills and experience in conducting market research
Creativity combined with a strategic approach
Ideally first experiences with the How Brands Grow approach to evidence-based marketing
Ability to work in a dynamic international environment and lead cross-functional teams
Proficiency in English, both written and spoken

We offer you:

A globally operating, family-owned company with a commitment to social responsibility
Flexible working hours and home office options to support the balance between work and personal life
Responsible fields of activity with a thorough onboarding process and performance-based compensation with attractive social benefits and company pension plan
Exciting prospects in a globally growing company with diverse professional and personal development opportunities

Are you open to new opportunities? Then take your chance. Please apply through our online application form. We look forward to meeting you!