(Senior) Global Trade Marketing Manager (w/m/d)

Stellenbeschreibung:

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Your Mission

As a (Senior) Global Trade Marketing Manager (m/f/d), you build the bridge between Global Marketing and our international sales organizations (e.g., in DACH, France, the UK, Poland, and international distributors). You develop global trade marketing strategies, orchestrate cross-channel activities, and ensure that shopper and retailer needs are at the center of all initiatives. Your work shapes the consistent, inspiring presence of our brands at the point of sale.

And even though this job is a paternity cover limited to 12 months , you ensure that our innovations successfully reach markets worldwide.

Your Responsibilities

Development of a Category Vision and Growth Platform as well as the design of PICOS (Pictures of Success) for managed categories
Close collaboration with Global Marketing to integrate the trade and shopper perspective into the innovation process
Development and implementation of a global point-of-sale strategy as part of the annual planning process
Design, execution, and evaluation of go-to-market strategies for the Dr. Beckmann brand for new products and focus products
Conduct market, category, and competitive analyses and derive relevant shopper and consumer insights
Management of channel- and portfolio-specific projects
Collaborate closely with cross-country and cross-functional teams to ensure efficient knowledge transfer
Serve as the central point of contact for defined subsidiaries in all trade marketing areas (4P)

Your Profile

Degree in business studies with a focus on marketing or a comparable qualification
Professional experience in sales, trade marketing, product management, or category management
Experience with NIQ/ Nielsen, proficient in MS Office and high digital affinity
Solid project management expertise and experience managing external partners
Strong analytical skills, conceptual thinking, creativity, and a proactive working style, as well as the ability to translate complex topics into solutions
Strong communication skills, intercultural and diplomatic finesse, and a collaborative mindset
Very good German and English skills; additional languages are an advantage