Senior Growth Marketing Manager - CRM & Lifecycle

Senior Growth Marketing Manager - Lifecycle & Database

Berlin

ABOUT TALON.ONE:

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.

Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

ABOUT THE TEAM:

You will be a key member of our 25-person global Marketing team at Talon.One, dedicated to building a leading brand and driving growth. Reporting to the Head of Growth, you will collaborate closely with teams including the Content, RevOps, Sales, and the Data Team.

ABOUT THE ROLE:

We need someone to own lifecycle marketing and conversion optimization across the customer journey, turning leads into pipeline through email, HubSpot automation, and intent-driven campaigns.

You’ll be responsible for growing net new leads, MQLs, and pipeline primarily through hands‑on execution: building email campaigns, creating HubSpot workflows, activating intent data, and optimizing conversion rates. This role is 80% execution, 20% strategic coordination with Paid, SDR, Field, and RevOps teams.

This is a full-time role based in Berlin, Germany.

ONCE YOU ARE HERE YOU WILL:

• Own and execute email and lifecycle programs, including newsletters, nurture campaigns, behavioral triggers, and end‑to‑end journeys
• Manage lifecycle stages from onboarding and activation through engagement and expansion, continuously improving performance through segmentation, experimentation, and AI-assisted iteration
• Ensure strong deliverability, healthy lists, and sustained subscription growth
• Build and optimize HubSpot workflows, segmentation logic, lead scoring, and nurture sequences
• Own lifecycle management and campaign attribution, partnering closely with RevOps as a power user
• Turn intent signals (e.g. Qualified, HubSpot Intent) into timely, targeted campaigns and high‑intent segments
• Collaborate with SDRs to improve lead quality, handoff, and conversion
• Analyze funnel performance and run experiments to improve Lead conversion
• Align messaging and programs with Paid, SDR, Field, and RevOps teams to drive conversion beyond first touch
• Interpret performance, attribution, and funnel data to guide ongoing optimization
• Track and report on core metrics including lead growth, email engagement, funnel conversion, and pipeline influence

WHAT WE NEED YOU TO BRING TO THE TABLE:

• 6–8 years of experience in B2B SaaS marketing, with a focus on lifecycle, email, growth, or demand generation
• Deep, hands‑on expertise with HubSpot, including workflows, segmentation, lead scoring, and automation
• A proven track record of improving email engagement, lifecycle performance, and funnel conversion
• Experience activating intent data and partnering closely with Sales or SDR teams to drive pipeline impact
• Strong analytical skills and comfort working with dashboards, funnel metrics, and performance data
• Clear, effective communication skills and a collaborative working style
• Comfort owning both strategy and hands‑on execution in a fast‑moving environment
• Ideally:
  • You’ve used AI to scale content creation, personalization, segmentation, or decision‑making
  • You’re comfortable working with BI tools or SQL to explore performance beyond standard dashboards
  • You’ve worked with ABM, product‑led growth, or multi‑touch lifecycle strategies
  • You’ve used additional marketing automation platforms

WHAT'S IN IT FOR YOU:

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide!
• Mental health support with nilo.health and a discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions
• Subsidised BVG public transport ticket and a dog‑friendly Berlin office where your furry friend is welcome
• Lease your ideal bike through BusinessBike