Senior Growth Marketing Manager (f/m/d) - Digital Health Solutions

As Senior Growth Marketing Manager (f/m/d) – Digital Health Solutions , you will take ownership of digital performance marketing for Sonova’s digital health products, including our SilentCloud platform. You will design, execute and optimize multi-channel growth campaigns across paid media, SEO and ASO, driving measurable user acquisition and engagement. In return for your analytical mindset and hands-on growth expertise, you’ll find a role with real ownership, room for experimentation, and the opportunity to scale digital health solutions with meaningful impact.

More about the role

• Define and own performance marketing strategies, including channel mix, media planning, forecasting and budget optimization
• Plan, launch and continuously optimize campaigns across Display, Native Ads, Meta, Google, TikTok and LinkedIn
• Drive conversion rate optimization through ad copy testing, landing page optimization and funnel analysis
• Lead SEO and ASO strategy and execution in close collaboration with marketing, medical affairs, product and development teams
• Support app developers with app store metadata, visuals and recommendations based on ASO insights
• Monitor, analyze and present campaign performance, insights and recommendations to stakeholders
• Act as internal digital media expert, staying on top of industry trends, tools and best practices

More about you

• Bachelor’s degree in Marketing, Business or a related field; Master’s or MBA preferred
• 5+ years of hands-on experience in performance or growth marketing
• Strong expertise across digital marketing channels and platforms, including paid media, SEO and ASO
• Experience in performance marketing for regulated industries (e.g. medical devices, digital health or pharmaceutical marketing) is a strong plus
• Solid analytical skills with experience in conversion tracking, reporting and performance optimization
• Comfortable working in fast-paced, test-and-learn environments with an experimentation mindset
• Very good German and English skills (both written and spoken)
• Self-motivated, structured and collaborative, with the ability to work independently across teams

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.