Senior Growth Product Manager

Kleinanzeigen

is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

As a

Senior Growth Product Manager

for our PRO offering, you take ownership of the end-to-end subscription funnel and drive sustainable growth. You focus on optimizing conversion, retention, and clearly communicating value to our professional sellers. By combining data, experimentation, and AI-driven approaches, you continuously improve user experience and business impact. This is a hybrid role, our office is in Berlin-Charlottenburg. You report to the Head of Product PRO.

What You’ll Do: Own and optimize the end-to-end subscription funnel for PRO, identifying bottlenecks and scaling successful conversion drivers.

Design and execute high-impact experiments, building and prioritizing a strong hypothesis backlog based on data and insights.

Drive systematic learning by documenting experiment outcomes, maintaining a hypotheses backlog, and building long-term knowledge on user behavior.

Apply lean validation methods (e.g. fake door tests, rapid prototyping with AI) to quickly test and validate ideas.

Analyze data using self-serve tools (e.g. Looker) and AI to generate insights and inform product decisions.

Collaborate closely with Customer Engagement, Marketing, Sales, and other PRO teams to deliver the best user experience.

Who You Are: You have proven experience in Growth Product Management, ideally with subscription models or B2B/SMB funnels.

You take a data-driven, experiment-first approach and base decisions on evidence rather than intuition.

You actively use AI as part of your workflow. From idea to prototype to engineering ready AI is part of every step.

You collaborate effectively across teams, share knowledge, and contribute to a strong feedback culture.

You communicate clearly in German and English and can translate complex insights into actionable recommendations.

Qualifications & Skills Technical Proficiency:

Strong experience with tools like

Looker

and

Braze

(or similar engagement platforms). Claude Code will be available as Gemini and ChatGPT. AI Native:

A strong plus if you use AI for data crunching or "vibe coding" (e.g., using AI tools to quickly modify banners or copy yourself to speed up testing). You have a proven track record working with Claude Code, Gemini and ChatGPT. Analytical Power:

Ability to write SQL or use sophisticated self-serve BI tools to uncover deep user insights. Communication:

Excellent oral and written in German and English. You can communicate complex results clearly to both technical teams and business stakeholders. You have created user-facing copy for websites and sales-funnels before and can give constructive on point feedback and alternatives if drafts are not matching your expectations. Remote Work:

Experience working effectively within remote or distributed team structures.

Benefits

Life at Kleinanzeigen comes with its perks! Our team members enjoy the following benefits: An attractive

Base Salary Participation in our

Short-Term Incentive

plan (annual bonus) Work From Anywhere : Enjoy up to 20 days a year of working from anywhere! Maybe not from the moonwell why not! just make sure you have internet connection! A 24/7

Employee Assistance Program

for you and your family, because we care ❤️ Win together, lose together

is one of our key behaviours. At Adevinta you will find a

collaborative environment

with an opportunity to

explore your potential and grow

On top of these, we also provide

a range of locally relevant benefits . Wanna know more? Apply and ask our recruiters! ✨

Kleinanzeigen is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.