Senior GTM Specialist (m/w/d)

Overview

Long before the “Smart Home” concept became fashionable ECOVACS Robotics (ECOVACS) was already at the forefront of innovation in smart home robotics, exploring new ways for robots to transform homeowners' lives. ECOVACS' more than 25 years of work in service robotics has seen the company transformed from a visionary startup into a global corporation with a Mission of Robotics for All. Designed to change the way people live and work, ECOVACS robotics are now being used in over 145 countries and regions around the world.

Our guiding Vision - Advancing robotic technologies to serve the world, to create a holistic ecosystem between human and robotics in lifestyle and production.

Ecovacs Europe Senior GTM position will be responsible for developing and executing strategic go-to-market (GTM) plans for our home robotics products across European markets. This role requires at least 5 years of proven work experience in Europe, with strong GTM expertise and a solid background in product marketing or product lifecycle management.

The ideal candidate will have excellent product presentation skills, a deep understanding of the European market landscape, and the ability to collaborate effectively with both global and regional teams to drive successful product launches and sustainable business growth.

Responsibilities

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.
• Collaborate with headquarters and European teams—including Sales, Marketing, and Supply Chain—to ensure seamless launch execution.
• Define localized product positioning, messaging, and sales enablement tools.
• Analyse market dynamics and competitive insights to support executive decisions and continuous optimization.

Qualifications

• Bachelor's degree or above; overseas work experience preferred.
• 5+ years of professional experience in Europe in GTM, R&D, or product marketing; experience in consumer electronics or home robotics is highly desirable.
• Solution-driven and results-oriented mindset, with proven ability to deliver in fast-paced, dynamic environments.
• Strong market insights, excellent product presentation, project management, analytical, and cross-functional collaboration skills.
• Proven ability to interpret market data and consumer insights into actionable strategies; proficiency in Excel for data processing.
• Fluent in English and German.
• International outlook with willingness to live and work in Europe, and flexibility to travel as required.
• Valid German or European driver's license preferred.

We offer

• The opportunity to work independently in an experienced and highly motivated team
• An exciting position in a dynamic and rapidly growing environment
• The chance to develop and implement your own ideas
• Competitive salary with attractive bonus scheme
• Subsidized gym membership or sports classes
• Employee discount on ECOVACS robots

Important note

Please be advised that a valid work permit for Germany is required for non-EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.

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