Senior Influencer Manager - France

Senior Influencer Manager – French Market (Germany)

That's probably the least boring job you'll ever have.

At air up, we don’t just make bottles — we create moments that make people stop, sip, and smile. By using nothing but water and flavor to create a taste experience like no other, we push taste and design in unexpected directions. Marketing turns ideas into experiences that set groundshaking trends. Operations ensures our bottles land in hands everywhere, smooth, seamless, and always with a little surprise. Working at air up feels like stepping onto a stage, where professionalism meets passion. You’ll have the freedom to experiment and the chance to make a real impact — you’ll dive in, try stuff, fail fast, learn faster, and see your ideas come alive.

With Content Creator and Influencer Marketing being a key marketing channel for air up and contributing to a major part of our revenue and business growth, we are looking for a Senior Influencer Manager for the French market who is passionate about combining creativity with data‑driven performance.

This role is located in Germany.

Responsibilities

• Ownership: You are responsible for Influencer Marketing activities in France and are a channel representative for the market.
• Strategy: You help define and assist the long‑ and short‑term strategy for the French market based on the needs provided by your team lead and head of marketing.
• Campaign & Budget planning: You plan influencer campaigns according to the overall brand, marketing and content strategy with operational excellence. You also keep track and steer your team accordingly.
• You are responsible for the planning and management of your own six‑digit monthly budget for macro and mega influencer campaigns, overseeing outreach, negotiations, contract set‑up, campaign management, tracking, briefing, content review, performance analysis and reporting.
• Campaign Ideation: Together with the French team and talent agencies, you develop and implement innovative campaign ideas for all social media platforms (Instagram, YouTube, TikTok, Twitch, etc.) and for each influencer and creator from editorial planning to implementation.
• Cross‑functional: You stay up to date with influencer marketing industry trends and implement them into your campaigns, sharing knowledge to increase market visibility.
• Collaboration: You support influencer integrated campaigns and work closely with other marketing departments (Paid Social, Social Organic, CRM, E‑Comm, etc.).

Qualifications

• You hold a Bachelor’s or Master’s degree in Communication, Marketing, Business Administration or a related field, or have equivalent vocational training.
• You have at least 3 years of Influencer Marketing experience on the French market in an in‑house team and a deep understanding of French culture and the influencer marketing scene.
• You have a high affinity and knowledge of influencer marketing and its KPIs, and are comfortable with extensive data.
• You possess an excellent balance between creativity, operational excellence and organizational skills that the role requires.
• You think creatively about influencer marketing and bring innovation to strategy and approach.
• You have an entrepreneurial mindset, take ownership of your budget and campaigns, and are a strong negotiator.
• You are fluent in French and English.

Benefits

30 days of vacation

Discount on our products

Employer‑funded pension & location‑related insurances (may vary per country)

Purpose‑built office in MUC

Workation options (availability may differ by role)

air up® is an equal‑opportunity employer and is committed to maintaining an equal‑opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions and other conditions of employment against any employee or job applicant on the bases of race, colour, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.