(Senior) Influencer Manager France

Overview

Be extraordinary - Excite the ordinary! Our vision is to make a healthy and sustainable lifestyle the most attractive choice. We defy the status quo, misleading product, and nonsense rules. We believe in the power of ideas and are eager to realize ones that could have impact. We are a diverse group of creative minds, experts, builders, and improvers, with varied perspectives, cultures, backgrounds, dreams, skills and life paths, united behind a common vision.

Are you looking to take on a new challenge? Let\'s talk. With Content Creator and Influencer Marketing being a key marketing channel for air up and contributing to a major part of our revenue and business growth, we are looking for a Senior Influencer Manager for the French market who is passionate about combining creativity with data-driven performance. This role is located in Germany.

Responsibilities

• Ownership: You are responsible for the Influencer Marketing activities in France and are one of the channel representatives for the market.
• Strategy: You help define and assist the long- and short-term strategy for the French market based on the market needs provided by your team lead + head of.
• Campaign & Budget planning: You plan influencer campaigns according to our overall brand, marketing and content strategy with operational excellence. You also keep track and steer your team accordingly.
• Budget management: You are responsible for planning and managing your own 6-digit monthly budget for macro and mega influencer campaigns, from outreach and negotiations to contract setup, campaign management, tracking, briefing, content review, performance analysis and reporting.
• Campaign Ideation: With the French team and talent agencies, you will develop and implement innovative campaign ideas for our presence across social media platforms (Instagram, YouTube, TikTok, Twitch, etc.) and for each of our influencers and creators (editorial planning to management and implementation).
• Cross-functional: Stay up to date with influencer marketing industry trends and implement them into your campaigns (knowledge sharing to increase market visibility).
• Collaboration: Support influencer-integrated campaigns and work closely with other marketing departments (Paid Social, Social Organic, CRM, E-Commerce, etc.).

Qualifications

• You hold a Bachelor\'s or Master\'s degree in Communication, Marketing, Business Administration or a related field, or equivalent vocational training.
• You have at least 3 years of Influencer Marketing experience on the French market in an in-house team and a strong understanding of French culture and the influencer marketing scene.
• You have a high affinity and knowledge of influencer marketing KPIs and are comfortable working with extensive data.
• You possess a balance between creativity, operational excellence and organizational skills that the role requires.
• You think creatively about influencer marketing and bring innovation to the strategy and approach.
• You have an entrepreneurial mindset, take ownership of your budget and campaigns, and are a strong negotiator.
• You are fluent in French and English.

Benefits

• The benefits listed below are intended for full-time employees. For other employment types, benefits may differ based on contract terms and applicable regulations.
• 30 days of vacation
• Discount on our products
• Employer-funded pension & location-related insurances (may vary per country)
• Purpose-built office in Munich (MUC)
• Personal development
• Regular team events
• Start-up spirit
• Workation options (availability may differ by role)

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behavior. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran\'s status, sexual orientation, gender identity or gender expression.