(Senior) Lifecycle Marketing Specialist

Join to apply for the (Senior) Lifecycle Marketing Specialist role at Mintos.

Millions of people across Europe are looking for better ways to build long‑term wealth. We're building the platform that makes it possible.

What You'll Do

• Own Braze as the primary lifecycle platform, including Canvas, Product Catalogs, advanced Liquid personalization, and reporting.
• Design, launch, and iterate marketing and transactional lifecycle journeys across activation, engagement, retention, and reactivation.
• Define and own lifecycle KPIs, dashboards, and reporting to track journey health, performance, and incrementality.
• Plan and run A/B tests, holdouts, and experimentation frameworks, translating insights into clear recommendations.
• Ensure lifecycle communications are scalable, well‑documented, compliant, and effective across multiple languages and markets.
• Act as the internal expert and strategic partner for lifecycle marketing, influencing roadmap priorities and growth initiatives.

Professional Skills and Background

Must‑haves

• 4+ years of experience in CRM, lifecycle, engagement, or retention marketing roles.
• Hands‑on experience with Braze or a comparable automation‑heavy CRM platform.
• Strong analytical skills, with the ability to define KPIs, measure incrementality, and turn data into actionable insights.
• Proven ability to own complex lifecycle systems end‑to‑end, from strategy and build to launch and optimization.
• Experience operating multi‑language lifecycle programs in an international environment.
• Fluent English (additional languages are a plus).

Nice‑to‑haves

• Experience with fintech, investments, or regulated industries.
• Background in marketing analytics, experimentation, or data‑driven growth.
• Familiarity with customer data models, event‑based tracking, and collaboration with data engineering teams.

What We Offer

• Competitive salary and stock options. Your experience and contribution matter, and we reflect that in fair compensation. You’ll also receive equity so you can share in the value you help create.
• Flexibility that fits real life. Work remotely, visit the office when you need to collaborate, and spend up to three months a year working from another country.
• Generous vacation policy. We don’t limit vacation to the minimum required by law.
• Learning and growth. Annual €1,000 learning budget to support your professional and personal growth.
• Well‑equipped office. Comfortable environment with parking, showers, kitchen with snacks and drinks, massage chair, nap room, and more.

Mintos was recognized by Figure Baltic Advisory for fairness and equality in compensation and representation, achieving 3rd place in 2025.

International team of 170+ people from 17+ countries. Join a diverse team where different perspectives and experiences are valued.

Mintos is an equal opportunity employer. We're committed to building a diverse team and creating an inclusive workplace for everyone. If you need accommodations during the interview process, contact us at

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Location: Berlin, Germany.