Senior Manager Consumer Insights & Strategy (f/m/x)

COMPANY DESCRIPTION

About the DOUGLAS Group

The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,900 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom”. The winning business model is underpinned by the Group’s omnichannel proposition, leading brands, and data capabilities. In the financial year 2023/24, the DOUGLAS Group generated sales of 4.45 billion euros and employed around 19,200 people across Europe. It was named the World’s Top Company for Women in 2025 among all retail and wholesale companies by Forbes. The DOUGLAS Group (Douglas AG) is listed at the Frankfurt Stock Exchange.

For further information please visit the DOUGLAS Group Website.

In our headquarters in Düsseldorf we are looking for you as

TASKS WITH IMPACT

As part of our Group Strategy, PMO & Insights team, you will be responsible for implementing and further developing our international consumer insights strategy. You will generate valuable insights into customer behavior, brand perception, and market trends that serve as the foundation for strategic decision-making across the company.

• You will be responsible for the design, management, and execution of international customer and market research studies with external institutes – including methodology, target group definition, questionnaire development, data analysis, and the derivation and presentation of actionable recommendations.

• You will independently manage and oversee various market research institutes – from selecting suitable partners to final implementation.

• You will design and conduct internal customer studies (based on CRM customer data) – from conceptual and methodological planning to data evaluation and strategic recommendations.

• You will further develop the existing brand tracking into a company-wide management tool with a focus on customer experience.

• You will oversee all panel-related topics such as data quality, on-time data delivery, cost control, and contract management.

• You will conduct competitive and market analyses, identify trends and consumer behavior patterns, and derive data-based recommendations for brand, communication, and corporate strategies.

• You will develop standards and guidelines for the group-wide use and harmonization of insights.

YOUR SKILLSET

We take a competency-based and fair approach to recruiting, that´s why we look beyond your experience to understand how you create impact, grow through change, and collaborate for success.

Alongside these competencies, we’re looking for the following skills:

• Completed Master’s degree in Psychology, Business Informatics, Business Administration, or Brand Management

• Several years of professional experience in consumer insights or market research, ideally in an FMCG or retail environment, in a global strategic role, or in management consulting

• Strong analytical, creative, and strategic thinking skills

• Ability to communicate complex topics clearly and concisely

• Strong communicator with an intercultural mindset and enthusiasm for the beauty industry

• Structured, organized, and independent working style

• Fluent German and English skills

YOUR BENEFITS