Senior Manager Corporate Strategy

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

• Drive the development and review of PUMA’s corporate strategy in close collaboration with the management board, ensuring alignment with PUMA’s financial ambition, brand direction, and long-term growth objectives
• Contribute to the identification and prioritization of PUMA’s future growth drivers across markets, categories, and consumer segments, leveraging data, market insights, and cross-functional input
• Support the management and assessment of PUMA’s corporate portfolio, including by evaluating and managing M&A opportunities, investment cases, and strategic partnerships to strengthen the brand and business
• Facilitate and lead the annual strategic planning process, ensuring cross-functional alignment, structured input gathering, and financial target setting
• Contribute to the development of well-organized presentations and analysis to support the management board and senior leadership in strategic decision making.
• At least 3-4 years of relevant work experience in a Consulting, Corporate Strategy, or similar role, ideally with experience in the sporting goods, fashion or FMCG industry
• Experience developing corporate and business-unit strategies, including market scans, competitive assessments, growth strategies, and strategic prioritizations
• Profound understanding of commercial and financial drivers, including P&L mechanics, value creation levers, and growth modeling
• Experience leading complex strategic workstreams or planning processes, driving alignment across senior stakeholders
• Highly analytical and insight-driven, with the ability to turn data into clear recommendations and actionable roadmaps
• Strong synthesis and communication skills, capable of influencing decisions at the executive and board level
• Highly committed team player with great passion for sports.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.