Senior Marketing and Communications Manager (m/f/d)

Stellenbeschreibung:

To strengthen our team, we are seeking support for our German branch in Cologne at the earliest possible date.

Senior Marketing and Communications Manager (m/w/d)

Let’s talk about the role:

This role is a strategic cornerstone within the organization, shaping how the company presents itself to the market, to clients, and to its own employees. By aligning marketing and communication efforts with commercial goals, it directly influences brand perception, market differentiation, and business growth. It acts as a bridge between leadership, sales, and specialist teams, ensuring that the company’s value proposition is communicated clearly, consistently, and competitively across Europe.

On a day-to-day basis, you will:

Implement strategic marketing and communication plans to support business objectives in the industrial insurance sector.
Manage and further develop internal and external corporate communications.
Take responsibility for content strategies (e.g., website, social media, PR, newsletters, sales materials) at a pan‑European and, where applicable, local level.
Plan, execute, and manage strategic initiatives, campaigns, and events in collaboration with relevant internal and external stakeholders.
Ensure a consistent brand message and tone across all internal and external communication channels.
Collaborate closely with sales, specialist departments, and leadership to align marketing and communication strategies with corporate and commercial objectives.
Monitor industry trends and competitor activities to identify differentiation opportunities.
Manage relationships with agencies, media partners, and external service providers as needed.
Contribute to the development of KPIs, performance tracking, and reporting.

Who are we looking for?

A completed university degree, ideally with a focus on communication, marketing, media, or a comparable field.
At least five years of relevant professional experience in marketing & communications, preferably in the B2B sector and/or insurance.
Proven experience in developing and implementing integrated communication strategies.
Strong expertise in content marketing, brand management, and campaign management; confident use of digital MarCom channels and tools.
Excellent written and spoken German and English skills; additional languages are an advantage.
An independent, structured, and results‑oriented working style.

What you can expect from us?

At MSIG Europe SE , we attach great importance to the well‑being of our employees. Here are some of the many benefits we offer:

Flexible working hours: We know that life is sometimes unpredictable, so we allow flexible working hours to integrate work into everyday life.
Intensive onboarding: We want you to feel confident in new territory, so the entire team will provide a structured induction.
Work‑Abroad: You can choose your place of work in Europe for 30 days per year.
Hybrid working: In consultation with your manager, you can work from home to support a good work‑life balance.
Training and development: We invest in your professional development with regular learning events, training, workshops, and conferences. Mandatory performance reviews help you develop further.
Health promotion: Health programs, in‑house fitness courses, ergonomic workstations, and bicycle leasing options are offered.
Team events: Regular company events strengthen cohesion.
Diversity and equality: We continually learn and invite high participation in internal events to reflect diversity.
Environmental responsibility, sustainability & social commitment: Numerous measures are implemented in everyday office life, and social days support social institutions.
Attractive remuneration: Competitive salary and additional benefits are offered.
Corporate benefits: Employee benefits for participating brands and partners are provided.
Company pension scheme: Financial security in old age is offered post probationary period.
Company car or job ticket: Depending on the position, a company car and/or discounted public transport ticket are offered.
Creative working environment: Your ideas help shape the company; innovation and creativity are valued.