Senior Marketing Manager, Content and Channels

We small business

We founded Holvi back in 2011 with a simple vision: Eliminate the distractions of financial admin and simplify work life, because running and growing a business is hard enough. Small businesses shouldn't have to worry about expensive bank fees, spreadsheets and lost receipts.
Since our inception as a pioneering fintech, we've grown, evolved and changed – but our core remains the same. We believe that to help businesses chase their fullest potential, we need to reach ours - and that's the path that we're on.
Right now, we're looking for a Senior Marketing Manager, Content and Channels to join our team in Berlin, Germany. If you want to help small businesses thrive, then read on.

You'll shape Holvi's content, campaigns and creatives in Germany and Austria

As a Senior Marketing Manager in Holvi's Content & Channels team, your focus will be on planning and creating marketing campaigns, developing our DACH content plan and creating copy for our website, acquisition campaigns and product launches. Your work will be a combination of concepting and hands-on tasks.
Your objective will be to help both existing and prospective business customers discover Holvi through engaging, high quality campaigns, creatives and content. You'll get to dive deep into the ins and outs of SMEs and their financial management, as well as the terminology that comes with it.

A typical day could see you:

• Concepting tactical marketing campaigns and writing stellar copy that brings them to life
• Creating copy for performance marketing, landing pages, product launches and event materials
• Ensuring our German and Austrian websites are up to date and serve our customers and prospects
• Developing our German content plan, and coordinating the content creation with a content freelancer
• Refining our German Tone of Voice and ensuring it stays consistent along different channels and campaigns
• Coordinating channels for marketing campaigns and working with media and channel vendors
• Researching topics related to business finances and accounting
• Collaborating with other teams – like Product Marketing or Design – from brief to publishing, to measuring success and chalking down learnings

This is for you if you:

• Experience: 5+ years of experience in a hands-on marketing role
• German writing skills: Native-level writing and editing skills in German, with a portfolio of content for different channels (content marketing, web, social, paid advertising)
• Industry Expertise: A solid background in the fintech or banking industry, preferably in a B2B context
• DACH Market Knowledge: A grasp of the German and Austrian market and channels, particularly in the context of SMEs
• SME Insight: An understanding of and an interest in SMEs and their needs in banking and financial management
• Channel Know-how: Understanding of German marketing channels to reach small businesses and SMEs effectively
• Organic Skills: A strong understanding of key organic marketing methods and metrics, including SEO (Search Engine Optimisation) and GEO (Generative Engine Optimization) and marketing strategies
• A Collaborative Approach: Have strong teamworking skills and want to work in an English-speaking environment

It's a plus if you:

• Campaign Management Experience: Experience in planning and coordinating marketing campaigns across multiple channels
• Social media: Experience and interest in organic social media
• Tool Knowledge: You know the basics of Ahrefs or Wordpress

You'll get:

• Employee stock options – Opportunity for equity in Holvi
• Flexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from Germany or from abroad
• Monthly benefit budget that can be used in multiple ways
• Work nice balance – Weekly wellbeinghour, bi-weekly breakfasts, bi-annual team weeks and more
• Learning opportunities – monthly professional learning days to improve your skills and knowledge
• The chance to shape this role around what's good for you and Holvi

Think you're a good fit?

We'd love to hear from you Send us your application by – but don't wait too long as we will fill this role as soon as we find the right person. You can read more about our recruitment process on our Careers page. If you want to learn more about the position, reach out to Salla Simonaho via email

Logistics

• This is a full-time, permanent position in our Marketing team
• You'll be headquartered in our sleek office in Berlin Kreuzberg

Equal Opportunity Statement

At Holvi, we embrace diversity in all of its forms and foster an inclusive environment for all people to live their best work life. This is central to our mission of promoting a healthy balance in all things we do.

We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.