Senior Marketing Manager (contract)

This temporary assignment will be working at Airbnb, and may involve working at an Airbnb site, you will however be contracted through Magnit Global, a UK registered employment business with the company registration number .

Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work.

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100,000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one‑of‑a‑kind activities that make it possible for guests to experience the world in a more authentic, connected way.

• Our community is based on connection and belonging.
• Our creativity allows us to imagine new possibilities for people.
• Our responsibility is to all of our stakeholders.
• It takes a unified team committed to our core values to embody these ideas, and our fast‑moving team is committed to leading as a 21st century company.

Airbnb is a mission‑driven company dedicated to helping create a world where anyone can belong anywhere. It takes a unified team committed to our core values to achieve this goal. Airbnb's various functions embody the company's innovative spirit and our fast‑moving team is committed to leading as a 21st century company.

Senior Marketing Manager, Germany

The Senior Marketing Manager, Germany will report to the Senior Marketing Lead, Germany and CEE and join the Germany & CEE Marketing team as an integrated member of the function. They will work in close partnership with Senior Marketing Lead, Germany and CEE to support the development and execution of strategic, insight‑led local marketing plans that drive business growth and strengthen Airbnb’s brand in the market.

Responsibilities

• Support the development and execution of integrated marketing campaigns and programs for Germany, aligned with global strategy and local business priorities.
• Partner with the Senior Marketing Lead to identify local opportunities and deliver impactful, insight‑led campaigns that drive growth and strengthen brand relevance.
• Manage agency relationships, including briefing, timelines, contracts, budgets, and end‑to‑end delivery.
• Collaborate with cross‑functional teams (e.g. PR, media, social, product marketing, performance marketing) to activate campaigns across paid, owned, and earned channels.
• Adapt and localise global marketing initiatives to ensure cultural relevance and local resonance.
• Track campaign performance and support reporting, optimisation, and knowledge sharing.
• Ensure all marketing activity reflects Airbnb’s brand values and delivers against business and brand KPIs in the German market.

Requirements

• 8+ years in a marketing role, preferably with experience at a fast paced startup or technology company.
• Deep understanding of the German market, with proven experience activating local consumer insights through impactful marketing initiatives.
• Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results.
• An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels.
• Experience in co‑marketing activations and sponsorships is a strong plus.
• Solid business acumen to understand key business and consumer levers that unlock growth.
• Experience managing external agencies and cross‑functional internal teams.
• Willingness to regularly travel internationally and nationally.
• Record of success in measurement of ROI, and accountability for results.
• Ability to thrive in a fast‑paced startup environment.
• Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly.
• The ability to work at both strategic and tactical levels.
• Fluent in English and German (written and verbal).
• Appreciation for design and a passion for Airbnb.

Our commitment to inclusion & belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively‑led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

Magnit Global is a leading, global professional services and technology company. We have been a leader in contingent workforce management since 1991 and work with leading Fortune 500 companies and other large organisations across numerous verticals including consumer electronics, research and development, pharmaceuticals, health services and many more. To do our best work we need different viewpoints. Therefore, we celebrate diversity and embrace inclusion. As an equal opportunity employer, we are dedicated to building a team that represents a variety of backgrounds, perspectives and skills. We strive to ensure that we maintain a positive and enriching work environment for all.