Senior Marketing Manager, HSCT-TMA

This is what you will do:

The Senior Marketing Manager supports the Franchise Lead in development of key strategies and tactics in alignment with Global strategy and tactics to achieve local business objectives.

In partnership with Sales and Medical and other cross-functional partners, the Senior Marketing Manager develops and implements the local strategy and marketing initiatives to drive awareness of the disease and product to support the growth of the brand.

You will be responsible for:

• Develop a deep understanding of the market and disease landscape
• Drive development of strategic and tactical plans in alignment with National and Global strategy
• Driving launch planning and readiness across the organization for marketing tactics and deliverables in alignment with Global team
• Identify and communicate local market insights about opportunities and challenges and present local marketing interests and needs back to Global Marketing
• Develop and implement marketing initiatives and material for personnel and non-personnel communication in close collaboration
• Enhance and drive an innovative omni-channel approach that supports key strategies and business opportunities
• Lead the indication-specific congress planning and execution
• Drive and support indication-specific market research projects
• Act as an efficient Project Manager in leading the product team and in planning and implementing marketing initiatives
• Ensure that projects are completed within the allocated marketing budgets and timelines
• Lead briefing of external Marketing agencies to deliver high quality material and activities
• Develop and maintain strong relationships with Sales, Medical, Regulatory Affairs and Finance as required to deliver marketing projects within budget and timelines
• Develop strong KOL relationships
• Actively participate and foster an environment of cross-functional collaboration and practice sharing across all indications

You will need to have:

• Minimum 3 – 5 years of experience in product management in Pharmaceutical or Biotechnology industry or comparable business
• Experience as a pharmaceutical sales representative
• Experienced in managing marketing agencies
• Experience in digital / omni-channel marketing /AI in marketing
• Excellent written and verbal communication skills in German and English
• Ability to structure and prioritize workload, demonstrate project management skills and high attention to detail
• Excellent interpersonal skills with a track record of result driven effectiveness as a cross-functional team player
• Ability to motivate team members with a positive and constructive approach to business challenges
• Strong IT skills with good knowledge of Microsoft Office program suite, specifically Excel, PowerPoint, Word, Outlook
• Degree in life sciences or economics

We would prefer for you to have:

• Desired experience in any of the following fields: Orphan drug business, specialty care or Hematology/HSCT-TMA
• MBA Qualifications desired

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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