Senior Media Relations Manager (m/f/x)

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About Us

The appliedAI Institute for Europe stands for Trustworthy AI , focusing on fairness, transparency and accountability to ensure AI-driven innovation while respecting ethical standards. As a central hub in the European AI ecosystem, we provide knowledge, resources and connections that empower stakeholders to responsibly develop and apply AI technologies. Over the past year, we have advanced policy insights, compliance tools, educational programmes and open-source solutions. We actively foster collaboration, host events, and support AI startups – strengthening the ecosystem and shaping the future of AI in Europe.

Your mission

Media relations – Build and maintain strong relationships with key journalists and editors across tier‑one outlets (e.g. Handelsblatt, FAZ) and niche AI/tech publications.
Newsletter – Plan, curate and distribute our regular partner/ecosystem newsletter, ensuring content is engaging, relevant and aligned with our strategy. The newsletter is written in both English and German.
Content and story development – Spot newsworthy developments within the organisation, translate them into compelling narratives for different channels and audiences.
CEO communication – Manage our CEO's communication on LinkedIn and other external channels, ensuring a consistent tone of voice.
Publications – On an ad hoc basis, edit, redraft and give feedback to our content teams (AI Regulation, Public Interest, Academy, TransferLab) on publications.
Monitoring and reporting – Track media coverage, social engagement and newsletter performance for board updates.

Your profile

Approx. 12 years’ experience in journalism, PR or media relations (in‑house or agency), ideally with B2B or tech/innovation topics.
Strong writing and editing skills. You are able to adapt tone and style for different audiences and channels.
Proven ability to pitch stories and secure media coverage in top‑tier and niche outlets.
Experience running CEO communication channel(s) would be helpful though not a 'must have'.
Comfortable using AI tools for efficiency while maintaining human nuance in all output.
Curiosity and willingness to learn complex topics (no AI expertise required, but a genuine interest is).
Highly organised, able to manage multiple projects with tight deadlines.
Excellent verbal and written communication skills in both German and English are essential.

We look for natural talent and ability as much as for a conventional CV. If you haven’t had a typical career path or don’t quite meet the “approx. 12 years’ experience” guideline – please still apply. We are looking for the right fit and you may just be it.

What We Offer

A highly qualified and motivated team of ~35 people on a journey to change the rapidly evolving European AI Landscape.
Experience the best of both worlds with our hybrid work model: You can choose to work from our vibrant offices – either at the House of Communication in Munich or the IPAI in Heilbronn – while also enjoying the flexibility to work remotely a few days each week.
Opportunity to shape a variety of projects and the development of new, original content based on the latest developments in AI and its adoption in businesses.
An atmosphere that encourages to think and experiment in new ways with software, hardware, and processes.
Hottest topics of the next decade and freedom and trust to initiate own activities.
A highly visible initiative that helps you build a large and high‑level network of start‑ups, partners, and tech companies.
Sports membership with Wellpass to access thousands of sports facilities all over Germany (and beyond).
JobRad leasing option.
You can take a sabbatical of up to 3 months after 3 years of employment – because sometimes 30 vacation days are not enough to explore the beauty of this world.