Senior Online Marketing Manager (Brand Performance - Europe)

Senior Online Marketing Manager (Brand Performance – Europe)

Location
Berlin, Germany

About SumUp
SumUp is a leading global fintech company committed to leveling the playing field for small businesses. Founded in 2012, we’re the trusted partner of over 4 million merchants across 36 markets, providing simple and affordable tools that help them manage payments, business finances, and customer relationships.

About The Team
You’ll join our Performance Marketing EU team, which drives customer growth across Europe for products like Card Readers, POS, Business Account, Tap To Pay, and the SumUp SuperApp. The team owns the digital acquisition strategy across all channels—ensuring SumUp’s brand and performance campaigns work together seamlessly. You’ll collaborate closely with Brand, Product Marketing, Creative, and MarTech teams to shape our full‑funnel marketing approach across the region.

In this role, you’ll be instrumental in scaling SumUp’s online presence. Your work will directly influence how millions of merchants across Europe discover and connect with SumUp.

What You’ll Do

• Own and execute upper and mid‑funnel campaigns across Meta, Google Display, YouTube, TikTok, and programmatic platforms
• Design and implement multi‑channel campaign strategies aligned with SumUp’s growth and branding goals for 2026
• Partner with the Performance Marketing team to ensure funnel optimisation from awareness to conversion
• Lead creative strategy, testing, and production with in‑house and agency partners
• Manage budgets, bidding strategies, and campaign performance to maximise ROI
• Collaborate with MarTech, Analytics, and Finance to build measurement frameworks and ensure proper attribution
• Experiment with emerging channels and AI‑powered tools to future‑proof our marketing stack

Qualifications

• 5+ years of digital marketing experience across multiple platforms (Meta, Google Display, YouTube, Programmatic, TikTok)
• Experience managing upper and mid‑funnel campaigns that drove awareness and consideration at scale
• Data‑driven, analytical, and comfortable with tools like Google Analytics, Tableau, and DV360
• Strong cross‑functional relationship building and thrive in complex, matrixed teams
• Proactive, resourceful, and have a “get stuff done” mindset
• Experience leading campaigns for brand launches and understand the interplay between brand and performance marketing

Why Join SumUp (Berlin)

Work globally: Collaborate with SumUppers worldwide on large‑scale fintech products used by millions.

Commitment to Diversity & Inclusion: Join a workplace that values every perspective and fosters belonging.