Senior Partner Manager (mfd)

Senior Partner Manager (m / f / d)

As a Senior Partner Manager you will be responsible for developing and implementing the Ideal Partner Profile (IPP), conducting market and competitive analyses to identify suitable partners across industries and geographies, and defining relevant target groups such as data resellers, software resellers, and referral partners. You will establish selection criteria and a scoring model, oversee onboarding processes, and collaborate closely with Marketing to execute targeted recruitment campaigns via digital channels. Clear ramp‑up objectives, regular feedback loops, and close alignment with industry sales teams will ensure long‑term success.

Main responsibilities

• Develop the Ideal Partner Profile (IPP): design and implement partner programs, define target profiles, qualification criteria, and value propositions.
• Conduct market and competitive analyses to identify and evaluate potential partners.
• Define target groups: data resellers, software resellers and referral partners.
• Partner Recruitment Strategy in collaboration with Marketing: establish selection criteria (market presence, technological expertise, sales capacity, reputation, strategic fit); develop a scoring model; define onboarding and development stages; collaborate with Marketing to create targeted campaigns; leverage digital channels, events and referral programs.
• Onboarding & Ramp‑Up: define ramp‑up goals and KPIs for the first 12 months; conduct regular check‑ins and feedback sessions; provide partners with a comprehensive handbook and relevant tools and resources.

Qualifications

• University degree in Business Administration, Economics or a comparable qualification.
• Proven experience in building and managing partner ecosystems, particularly with data and software resellers and referral partners.
• Expertise in developing and optimizing partner programs and incentive structures.
• Ability to design and manage pricing frameworks and margin models with a strong understanding of compliance requirements (especially for data resellers).
• Strong communication and negotiation skills with internal and external stakeholders.
• High level of initiative, results orientation and ability to manage complex projects independently.
• Minimum of 5 years of relevant professional experience in the B2B sector.
• Proficiency in CRM systems and digital tools.
• Excellent verbal and written communication skills in both German and English.

What we offer

• A high degree of autonomy in a dynamic internationally oriented organization.
• Exciting and diverse projects in close collaboration with Sales and Marketing at both local and regional levels.
• A motivated team that values innovation and collaboration.
• Competitive compensation and attractive employee benefits.
• Flexible working hours and remote work options.

If you are a strategic thinker with strong execution skills and a passion for driving business growth through effective partner management, we look forward to receiving your application.