Senior Performance Marketing Manager (f/d/m)

Senior Performance Marketing Manager (f/d/m)

Join to apply for the Senior Performance Marketing Manager (f/d/m) role at femtasy / Pink Internet GmbH

This is femtasy femtasy is the first streaming platform for sensual audio stories & sexy sounds for women. We make women happy and inspire; simple as that. We stand for zest for life – female empowerment is in our DNA. We have already positively impacted the lives of several thousands of women by redefining female pleasure. Sexuality to us means pleasure, genuineness, and enjoyment. We are working on something big, something impactful, something beautiful. Let’s make the lives of millions of women worldwide a bit more joyful.

How we work is just as important to us as what we work on. That’s why we’re committed to building a progressive, forward-thinking company culture. Learn more in the 'benefits' section.

Your Mission

Are you an experienced, strategic, and highly analytical performance marketer with deep platform expertise and a strong understanding of tracking, attribution, and creative-driven growth? Join our female-led, innovative startup on a mission to make a positive impact in the world.

We’re looking for a Senior Performance Marketing Manager to own and scale our paid growth engine across DACH & FR, with a strong focus on Meta Ads and additional channels (TikTok, Google, YouTube). You will help elevate our performance marketing function through best-in-class experimentation, signal quality, and cross-functional collaboration, and progressively take on senior oversight of channel execution and performance learnings across the team.

Responsibilities

• Performance Marketing Strategy: Own and evolve our paid growth strategy for DACH & FR across Meta and additional channels (TikTok, Google), including budget planning and forecasting.
• Tracking, Events & Measurement: Own the health and performance impact of our tracking setup (Pixel + CAPI / Enhanced Conversions / TikTok API). Diagnose and specify fixes, partner with Data/Engineering for implementation, and handle day-to-day GTM work.
• Campaign & Funnel Optimization: Lead structured experimentation and continuous optimization across the full user journey, improving key performance KPIs through data-driven decisions.
• Creative Performance Partnership: Translate performance insights into clear creative direction, testing angles and iteration priorities; contribute to a high-velocity creative learning loop.
• Channel Expansion & Risk Mitigation: Explore and validate new paid growth opportunities to diversify beyond Meta while proactively managing performance risk.
• Dream Team: Act as a senior sparring partner and mentor for the other performance marketing manager on execution standards and learnings.
• BI Collaboration: Partner with BI to deepen analysis quality and refine reporting frameworks that connect platform performance to business impact.

Qualifications

• Proven experience (5+ years) as a performance marketing manager, with expertise focused in paid social channels, particularly Meta.
• Strong focus on Sales Campaigns.
• Experience working with at least €700k+ monthly spend.
• Deep technical and analytical understanding.
• Hands‑on execution of CAPI / Pixel tracking and tracking set-up adaptations addressing attribution and other event challenges.
• Experience addressing attribution & incrementality challenges.
• Excellent collaboration and communication skills.
• Proficiency in English is a must; German and Spanish are a plus.

Bonus

• Experience working in a regulated industry such as health, finance, dating etc.
• Significant scale growth experience.
• Proficiency in TikTok and/or Google/YouTube.
• Experience drafting and scaling a multi‑channel performance marketing strategy.
• Experience in automating campaign management and reporting.

What We Offer

Impact & purpose: The chance to join a huge mission and purpose around female empowerment & gender equality.

Female‑lead and women‑centric: We have a female‑centric product, a female CEO & Founder… and >95% of our whole team identifies as women+.

Inspiring, highly performance‑oriented company culture: A progressive team culture based on transparency & open feedback, ownership, and collaboration. Check out 'radical candor' if you want to learn more about how we work.

Personal professional growth: The possibility to learn and grow with team learning sessions, learning & development budgets, and internal trainings; every team member has access to personal 1:1 sessions with a professional business coach.

Healthy approach to taking a break: 26 holidays + unlimited recharging time for when you need a break.

Flexibility: Flexible working hours and location – 2.5 months remote from wherever you want. 60% of our team is fully remote; we bring everybody together for a week every 4 months to collaborate, connect, align, and have fun.

Events & Benefits: Urban Sports Membership (or alternative offerings), snacks & lunches, mobility and retirement plans, funtime events. We also cook and eat together twice per month and have a big office garden for the best BBQs in Berlin.

Package: Highly attractive compensation package reflecting your impact.

Remote applicants: We consider only CET ±2h within Europe. We do not offer relocation from within or outside the EU. Candidates ideally reside in Germany or Spain.

femtasy offers equal opportunities for all and encourages applicants of all nationalities, genders, sexual orientations, religious backgrounds, gender identities, and people with disabilities to apply.