Senior Performance Marketing Manager | Full Funnel (f/m/d)

SUMMARY

As a Senior Performance Marketing Manager , you will own and build PORTA’s performance marketing engine from the ground up, developing and scaling a full‑funnel growth system that drives efficient pipeline generation, validates new markets and establishes a strong competitive position internationally.

RESPONSIBILITIES

• Build and own PORTA’s full‑funnel performance marketing setup from scratch across paid channels (e.g. Google, Meta, TikTok, others).
• Develop and execute go‑to‑market and growth strategies for a new product in a competitive environment.
• Identify and test new channels, audiences, and messaging to find product‑market fit and scalable acquisition strategies.
• Drive international market expansion, including market prioritization, localisation, testing, and scaling.
• Continuously optimise campaigns, budgets, creatives, and funnels based on performance and downstream business impact.
• Design and execute structured experiments across the funnel (creative, channel, targeting, landing pages, pricing signals, etc.).
• Build reporting and dashboards that connect marketing performance with pipeline and revenue outcomes.
• Identify and resolve tracking, attribution, and data quality issues early in the scaling phase.
• Collaborate closely with Product, Brand, Content, Sales, and RevOps to align growth strategy with product positioning and market needs.
• Introduce scalable processes, automation, and best practices as the system grows.

REQUIREMENTS – MUST‑HAVES

• 4+ years in performance marketing, ideally in fast‑paced or high‑growth environments.
• Strong expertise across key performance marketing channels (e.g. Google Ads, Meta, TikTok, Programmatic).
• Proven track record of managing and scaling campaigns and budgets with clear ownership of performance outcomes.
• Ability to build and scale performance marketing setups from scratch (0→1), not only optimise existing accounts.
• Track record of launching products or entering new markets in competitive environments.
• Ability to identify, validate, and scale new acquisition channels and growth levers.
• Deep understanding of full‑funnel metrics (lead → MQL → revenue) and performance optimisation.
• Strong command of analytics and tracking tools (e.g. GA4, Google Tag Manager, reporting tools).
• Solid understanding of attribution models and performance measurement.
• Strong testing mindset with hypothesis‑driven experimentation approaches.
• Strong analytical mindset with the ability to interpret complex datasets and derive actionable insights.
• Structured, proactive, and solution‑oriented way of working.
• Clear and effective communication across different stakeholders.
• High level of ownership, autonomy, and accountability.
• Excellent communication skills in English (C1/C2), both written and verbal.
• Curiosity to explore how AI can support performance marketing and eagerness to continuously develop skills.

REQUIREMENTS – NICE‑TO‑HAVES

• Background in B2B SaaS or similar lead‑generation‑driven business models.
• Experience driving international market entry, including localisation, testing, and scaling strategies.
• Hands‑on experience with advanced attribution set‑ups (e.g. offline conversions, CRM integrations).
• Informal leadership or mentoring experience within performance or growth teams.

BENEFITS

• Team spirit and recognition culture with regular events and celebrations.
• Ownership culture – empowered to make meaningful decisions from day one.
• Personal and professional development opportunities and a learning budget.
• AI‑enabled tools and workflows with full support for ChatGPT and other AI solutions.
• Premium hardware and tools supplied (MacBook, headphones, etc.).
• Hybrid working model and flexible location options, including up to two months abroad.
• Generous vacation policy (30 days per year plus selected holidays) and subsidised sports membership.
• Supported mobility options (bike leasing, public transport subsidies).
• International work environment with a primary internal language of English.

EEO STATEMENT

We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. Diversity makes us better.