(Senior) Performance Marketing Manager (m/f/d)

Do you think big and thrive on measurable impact? Perfect – so do we. PlentyONE is growing rapidly, and you’ll play a key role in shaping how we acquire high-quality traffic, free trials, and leads for one of Europe’s leading e-commerce platforms. Join us as (Senior) Growth Marketing Manager (m/f/d) and take full ownership of the channels that fuel our success. Your mission: attract high-quality leads and trial users through data-driven paid campaigns, SEO excellence, and continuous website optimisation. So if you’ve worked as a Growth Manager, PPC Manager, or Paid Media Manager, this role could be for you. You’ll develop hypotheses, run tests, evaluate results — and scale what drives real impact.

Your mission

• You own and execute all paid acquisition channels, with a strong focus on SEA/Google Ads and complementary paid social (e.g., Meta, LinkedIn).
• You build and scale efficient paid funnels that consistently drive high-quality free trials and inbound leads.
• You develop and execute coherent organic growth strategies to increase search visibility in collaboration with external partners and our internal content team.
• You improve website and landing page performance by defining CRO hypotheses, running A/B tests, and prioritising data-driven improvements to maximise sign-ups and lead quality.
• You drive top‑of‑funnel performance for demand motions, ensuring acquisition campaigns deliver both volume and the right customer fit.
• You define performance goals, manage budgets, and track KPIs – delivering actionable insights through reporting and dashboards.

Your profile

• Degree in marketing, business, e‑commerce, or similar – career changers with proven digital growth experience welcome.
• 3+ years in performance marketing (SEA, paid social) with hands‑on SEO and CRO experience.
• Experience running paid acquisition for B2B or SaaS is a strong plus.
• Solid understanding of SEO fundamentals and common SEO tools.
• Experience collaborating with developers or agencies on website/CRO improvements.
• Strong analytical skills and confidence with GA4, tracking tools, and testing platforms.
• Proven ability to drive measurable ROI from paid campaigns.
• Experience with CRM and marketing automation (HubSpot a plus).
• High sense of ownership – you take initiative and drive outcomes.
• Excellent German and English skills (C1+).

Benefits

Your voice counts! Your ideas for the success of plentysystems and our support to take care of you personally.

• Hybrid work model – work from home and from our office in Berlin.
• Work‑life balance & a headquarter in Kassel.
• Up to date: work with the latest Apple hardware and technology.
• Always better: further training budget and a wide range of workshops.
• Well provided for: extensive social benefits, company pension scheme, anniversary bonus, monthly shopping voucher.
• Get mobile & fit with us: Subsidy for your Gym membership, “Deutschland Ticket” for public transport and bike leasing.
• Discounts in several online shops.
• Team events and legendary PlentyParties.